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Comviva joins hands with Etisalat Misr to offer media rich Caller Ring Back Tone services

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NEW DELHI: Comviva, the global leader in digital solutions, has announced its strategic partnership with Etisalat Misr to offer media rich Caller Ring Back Tone (CRBT) services.

With this new service Etisalat subscribers can reflect their personality and emotions by playing different ring back tones for different callers. The new service will help Etisalat to drive next phase of growth with digital adoption being key for new digital services.

Comviva’s media rich CRBT platform brings in innovation in digital journey and will allow Etisalat to drive deeper customer engagement with personalized ring back tones. With this new service, subscribers can replace the ring tone that callers normally hear with a personal choice of music or audio and video content, bringing a more enjoyable calling experience to callers.

Music consumption has evolved to include use cases such as short videos and user-generated content. Comviva’s CRBT solution brings in elements for integration with music streaming, user’s self-recorded status and video ringback tone. It is a future ready solution supporting VoLTE/ViLTE ready software, innovative digital interfaces such as mobile app, OTT store-fronts, YouTube, Chatbot and integration with smart devices like Alexa.

The platform is an end-to-end offering, including product planning, partner management, storefront management, revenue management, and business analytics. CRBT software houses innovative features and interfaces, aimed at enhancing revenue across the customer lifecycle.

‘’We are looking forward to a fruitful partnership with Comviva on one of our leading VAS services. The Comviva platform will allow us to digitalize the CRBT experience and enrich and enhance the user journey. Given that our community is evolving constantly, the options available on our new platform will surely be able to satisfy all customer needs through the countless personalization and customization options.’’ Ahmed Yahia, Chief Commercial Officer at Etisalat

Speaking on the partnership, Ramy Moselhy, Senior Vice President and Head of MENA region at Comviva said, “We are committed to bringing innovative digital services that enrich the lives of people across markets globally. We are excited to partner with Etisalat in their long term vision and strategy focused on digitalization. These new and exciting infotainment services will enable new experiences for their rapidly growing customer base. CRBT has enjoyed enormous success with operators across the globe and we are confident of replicating our success with Etisalat Misr.”

“Our new partnership with Comviva as this service will bring a livelier call experience to our customers’ at Etisalat Misr. Adopting new and exciting technologies and offering them to our customers has always been a core focus at Etisalat Misr, and that is why we are introducing this new service where the callers can change their ring back tone based on user mood and context, or use the diverse features to gift or copy a ring back tone. CRBT is yet another service that would elevate our calling experience to a whole new level,” explained Amr Fathy, IT Vice President, Etisalat Misr.

With Comviva’s CRBT footprint spanning across two dozen deployments across the globe, the company has seen the volume of caller tunes increase on its platform exponentially. CRBT Platform is powering one billion caller tunes in India every day, constituting 86 percent of all the CRBT traffic originating in the region. Globally, the company is powering personalized music ring back tone for 224 million mobile users, constituting 45 percent share in worldwide market.

Mobile Phones

India seeks to block Chinese firms from sub-Rs 12,000 phone market: Report

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NEW DELHI: India seeks to restrict Chinese smartphone makers from selling devices cheaper than Rs 12,000 ($150) to kickstart its faltering domestic industry, dealing a blow to brands including Xiaomi Corp.

The move is aimed at pushing Chinese giants out of the lower segment of the world’s second-biggest mobile market, according to people familiar with the matter. It coincides with mounting concern about high-volume brands like Realme and Transsion undercutting local manufacturers, they said, asking not to be identified discussing a sensitive matter.

Exclusion from India’s entry-level market would hurt Xiaomi and its peers, which in recent years have increasingly relied on India to drive growth while their home market endures a series of Covid-19 lockdowns that crippled consumption. Smartphones under $150 contributed to a third of India’s sales volume for the quarter through June 2022, with Chinese companies accounting for up to 80% of those shipments, according to market tracker Counterpoint.

Xiaomi’s shares extended losses in the final minutes of trading in Hong Kong on Monday. It slid 3.6%, extending their decline this year to more than 35%. It’s unclear whether Prime Minister Narendra Modi’s government will announce any policies or use informal channels to convey its preference to Chinese companies, the people said.

“Xiaomi smartphone shipments may fall by 11-14% a year, or 20-25 million units, with sales decreasing by 4-5%, we calculate, if India enacts a ban on China-made mobile phones retailing under $150. It accounts for 25% of the segment in India, which is Xiaomi’s most important overseas market, with 66% of its smartphones priced under $150,” according to IDC’s analysts.

New Delhi has already subjected Chinese firms operating in the country, such as Xiaomi and rivals Oppo and Vivo, to close scrutiny of their finances, which has led to tax demands and money laundering allegations. The government has previously employed unofficial means to ban Huawei Technologies Co. and ZTE Corp. telecom equipment. While there’s no official policy prohibiting Chinese networking gear, wireless carriers are encouraged to purchase alternatives.

The move shouldn’t affect Apple Inc. or Samsung Electronics Co., which price their phones higher. Representatives from Xiaomi, Realme and Transsion didn’t respond to requests for comment. Spokespeople from India’s technology ministry also didn’t respond to Bloomberg News inquiries.

India amped up pressure on Chinese firms in the summer of 2020 after more than a dozen Indian soldiers died following a clash between the two nuclear-armed neighbors on a disputed Himalayan border. It has since banned more than 300 apps, including Tencent Holdings Ltd.’s WeChat and ByteDance Ltd.’s TikTok, as relations between the two countries fray.

Homegrown companies such as Lava and MicroMax comprised just under half of India’s smartphone sales before new entrants from the neighboring country disrupted the market with cheap and feature-rich devices.

Chinese smartphone players now sell the vast majority of devices in India, but their market dominance has not been “on the basis of free and fair competition”, MoS IT Rajeev Chandrasekhar told Business Standard last week. Recurring annual losses posted by most Chinese handset makers in India, despite their leading position, add to criticism of unfair competition.

In private, the government continues to ask Chinese executives to build local supply chains, distribution networks and export from India, suggesting New Delhi still very much wants their investment, the people said.

Source: Bloomberg

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Airtel to commence 5G Deployment from August 2022

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NEW DELHI: Bharti Airtel, India’s premier communications solutions provider, today announced that it has signed 5G network agreements with Ericsson, Nokia and Samsung to commence 5G deployment in August 2022.

Airtel has had a long-standing relationship for connectivity and Pan-India managed services with Ericsson and Nokia while the partnership with Samsung will begin this year onwards. The 5G partnerships follow closely on the heels of spectrum auctions conducted by the Department of Telecom in India, where Airtel bid for and acquired 19867.8 MHZ spectrum in 900 MHz, 1800 MHz, 2100 MHz, 3300 MHz, and 26 GHz frequency

Speaking about the agreements, Gopal Vittal, MD and CEO, Airtel said, “We are delighted to announce that Airtel will commence roll out of 5G services in August. Our network agreements are finalized and Airtel will work with the best technology partners from across the world to deliver the full benefits of 5G connectivity to our consumers. India’s transition into a digital economy will be led by telecom and 5G presents a game-changing opportunity to drive the digital transformation of industries, enterprises and the socio-economic development of India.”

Choice of multiple partners will enable Airtel to roll out 5G services spanning ultra-high-speeds, low latency and large data handling capabilities, which will enable a superior user experience and allow the pursuit of new, innovative use cases with enterprise and industry customers.

Speaking about the agreement, Börje Ekholm, President and CEO, Ericsson, said: “We look forward to supporting Bharti Airtel with its deployment of 5G in India. With Ericsson’s unrivalled, global 5G deployment experience, we will help Bharti Airtel deliver the full benefits of 5G to Indian consumers and enterprises, while seamlessly evolving the Bharti network from 4G to 5G. 5G will enable India to realize its Digital India vision and foster inclusive development of the country.”

The multi-year deal will see Nokia provide equipment from its market-leading AirScale portfolio along with solutions and services for network management, deployment, planning and optimization services to ensure the best end-user experiences.

Speaking about the partnership, Pekka Lundmark, President and CEO of Nokia said, “This landmark deal reinforces our long-standing partnership with Bharti Airtel. We are delighted that they have chosen Nokia’s best-in-class AirScale baseband and radio portfolio to deliver superior 5G performance in one of the world’s largest networks. I look forward to our continued successful long-term collaboration in this vital and dynamic market.”

Airtel will also bring in South Korean Major Samsung as a network partner to deploy #Airtel5G. This is the first time that both companies will work together.

Speaking about the partnership, Paul (Kyungwhoon) Cheun, President and Head of Networks Business at Samsung Electronics said, “5G will have a powerful impact on India’s consumers and businesses—taking mobile experiences to a new level, introducing a gamut of enhanced capabilities and expanding what is possible. As a global leader in 5G, Samsung is excited to embark on this 5G journey with Airtel to deliver innovative solutions that will help advance India’s entrepreneurial spirit and open up a new paradigm for the country.”

Over the past year, Airtel has led the industry and spearheaded 5G technology in India testing several use cases with multiple partners at many locations. From demonstrating India’s first 5G experience over a live 4G network in Hyderabad to India’s first rural 5G trial to the first cloud gaming experience on 5G to the successful deployment of India’s first captive private network on the trial spectrum, Airtel has created and nurtured a vibrant ecosystem of partners and start-ups to support faster adoption of next-generation technologies.

 

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Ericsson gets 5G contract from Airtel

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NEW DELHI: Bharti Airtel, India’s premier communications solutions provider, today announced that it has awarded its first 5G contract in the country to Ericsson, with deployment to get underway in August 2022.

Ericsson is Airtel’s long-standing connectivity partner and pan-India managed services provider, with a partnership spanning more than 25 years and covering every generation of mobile communications. The latest 5G partnership follows the close of 5G spectrum auctions in India on July 26.

Gopal Vittal, MD and Chief Executive Officer, Airtel, says: “As our trusted, long-term technology partner, we are delighted to award our first 5G contract to Ericsson for 5G deployment in India.

“5G presents a game-changing opportunity to drive the digital transformation of industries, enterprises and the socio-economic development of India. With our 5G network, we aim to deliver the full benefits of 5G connectivity, fuel India’s journey towards a digital economy and strengthen the country’s position on the world stage.”

Airtel will deploy power-efficient 5G Radio Access Network (RAN) products and solutions from the Ericsson Radio System and Ericsson microwave mobile transport solutions. Ericsson will be providing 5G connectivity in 12 circles for Bharti Airtel.

In addition to an enhanced user experience for Airtel customers – spanning ultra-high-speeds, low latency and large data handling capabilities – Ericsson 5G network products and solutions will also enable Bharti Airtel to pursue new, innovative use cases with its enterprise and industry customers.

Börje Ekholm, President and CEO, Ericsson, says: “We look forward to supporting Bharti Airtel with its deployment of 5G in India. With Ericsson’s unrivaled, global 5G deployment experience, we will help Bharti Airtel deliver the full benefits of 5G to Indian consumers and enterprises, while seamlessly evolving the Bharti network from 4G to 5G. 5G will enable India to realize its Digital India vision and foster inclusive development of the country.”

With 125 live networks in 55 countries to date, and around 50 percent of the world’s 5G traffic outside China now carried over Ericsson’s radio networks, the company is at the forefront of 5G around the world. Ericsson is independently recognized as a 5G industry leader, having recently topped the Frost Radar™: Global 5G Network Infrastructure Market ranking for second year in a row. The company was also named a Leader in the 2022 Magic Quadrant for 5G Network Infrastructure for Communications Service Providers report by Gartner.

From setting up the very first switch in India, in 1903, to providing connectivity across 2G, 3G, 4G – and now 5G – Ericsson continues to play a pivotal role in powering virtually every facet of telecommunications in the country.

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