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Comviva launches Data Science-as-a-Service and AI workbench solutions

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NEW DELHI: Comviva said that it has launched its new Data-Science-as-a-Service (DSaaS) and AI workbench (MobiLytix AIX) solutions that accelerate the use of AI by Communications Service Providers (CSPs) and increase returns from their Customer Value Management programs.

Marketers are dependent on data science teams for modeling and are hindered by non-availability of industry standard or proven AI/ ML models. Comviva’s Data Science-as-a-Service (DSaaS) coupled with MobiLytix AIx solution provide ready-built and proven Artificial Intelligence (AI) and Machine Learning (ML) models to kick start AI based customer value management (CVM) initiatives.

MobiLytix AIx platform utilizes the full potential of user centered self-service design to create a multi-experience AI development workbench. With the AI Workbench, data scientists and marketers will benefit from access to a library of embedded attributes, models and algorithms. This reduces time to develop and implement AI/ML models for marketers. It also provides insightful data storytelling to understand customer responses in comparison to predicted behaviors.

Commenting on the launch, Manoranjan (Mao) Mohapatra, Chief Executive Officer, Comviva said, “We noticed that many Communication Service Providers are building customized environment to power proprietary and specialized data models. With DSaaS and MobiLytixTM AIx, we are bringing to life ready-built models, to ensure faster time-to-market and increased returns from their Customer Value Management (CVM) programs. For Comviva, Mobilytix AIX is about empowering Telecom operators with user centered self-service design, so they may unleash the potential of AI for maximizing the returns of the CVM programs.”

By leveraging Comviva’s Data Science-as-a-Service (DSaaS) offering, Communication Service Providers (CSPs) can implement market-proven AI solutions and build and deploy model in days and weeks rather than months for immediate activation. The solution can be used to increase the competency of CVM teams, accelerating the adoption of AI technologies.

Speaking on the occasion, Amit Sanyal, Executive Vice President and Chief Operating Officer, Customer Value Solutions, Comviva said, “With DSaaS and MobiLytixTM AIx, we are pleased to introduce a powerful solution for both marketers and data scientists who want to build, import or select their own models. The CVM AI Competency Center ensures collaboration among marketers, CVM and data scientist teams to achieve retention, cross sell, upsell and acquisition goals much faster. The MobiLytixTM AIx workbench, has ready-built dictionaries of attributes, scores, algorithms and dashboards, along with auto AI and auto ML operations features that cut implementation lead times by half.”

Comviva’s MobiLytix platform has two other major solutions – MobiLytix Real Time Marketing (RTM) and MobiLytixTM Loyalty and Rewards.

Comviva’s MobiLytix Real Time Marketing (RTM) is a next generation real-time interaction management and multi-channel marketing automation platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms to drive incremental revenue for enterprises. The platform utilises real-time transactional data in conjunction with a rich unified customer profile to maximize the value of individual customers and their micro-moments of interaction with the service provider.

MobiLytix Loyalty and Rewards is a comprehensive loyalty management solution supporting the complete loyalty program lifecycle and reward partner ecosystem.

Mobile Services

Pakistan temporarily suspends all social media platforms

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NEW DELHI: Pakistan on Friday temporarily suspended the services of social media platforms like Twitter, Facebook and WhatsApp to stop their use to organise demonstrations following violent protests by a radical religious group that has now been banned by the government.

The government banned Tehreek-i-Labaik Pakistan (TLP) on Thursday following three days of violent protest by it to force the government to expel the French ambassador over a blasphemous caricature published in France last year.

The TLP had launched the country-wide protest on Monday after the arrest of its chief Saad Hussain Rizvi.

The TLP supporters clashed with the law enforcement agencies in several towns and cities earlier this week, leaving seven persons dead and over 300 policemen injured.

To stop the protests after Friday prayers, the Interior Ministry directed the Pakistan Telecommunication Authority (PTA) to suspend social media services for four hours from 11 am to 3 pm.

The PTA said in a notification that complete access to social media platforms (Twitter, Facebook, WhatsApp, YouTube and Telegram) may be blocked.

The reason for the suspension of the services was not stated by the PTA but official sources said that it was feared that protesters could use social media to organise demonstrations.

Suspension of internet and mobile phone services is a common practice in Pakistan to forestall protests and acts of terrorism.

But this time only social media has been particularly targeted as the TLP was reportedly using it effectively against the government action.

On Thursday, Interior Minister Sheikh Rashid Ahmed warned the TLP against using YouTube to upload propaganda videos. The TLP came to prominence in November 2017 when it staged a sit-in at the Faizabad interchange near Islamabad and cut off the capital from the old international airport.

Pakistan Muslims League-Nawaz (PML-N) was in the government then and Imran Khan, the current prime minister, and his Pakistan Tehreek-i-Insaf party had supported the protest.

Source: Press Trust of India

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Spectrum Auction 2021: Telecom Department assigns frequencies to successful bidders

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NEW DELHI: Department of Telecom (DoT) today (16.04.2021) successfully completed the assignment of frequencies to successful bidders of the Spectrum Auction, 2021. Frequency assignment letters were issued to successful bidders today.

The frequency assignment was accompanied by a frequency harmonization exercise, whereby spectrum blocks assigned to Telecom Service Providers (TSPs) in the current spectrum auction have been made contiguous with the spectrum blocks already held by them, wherever possible, in various bands in different Licensed Service Areas (LSAs).

The harmonization of spectrum was accomplished in 19 LSAs in 800 MHz band, 8 LSAs in 900 MHz band, 21 LSAs in 1800 MHz band, 3 LSAs in 2100 MHz band, and 16 LSAs in 2300 MHz band.The harmonization exercise facilitates more efficient utilization of spectrum held by TSPs, leading to improved Quality of Service for consumers.

As a part of the frequency assignment, the Government has also accepted the request of two TSPs – M/S Bharti and M/S Reliance Jio, for assignment of immediately available unsold spectrum blocks in place of spectrum blocks in the same band and LSA assigned to them from later dates. An amount of Rs. 2306.97 crore (Rs. 157.38 crore from M/s Bharti and Rs. 2149.59 crore from M/s Reliance Jio) has been received immediately by the Government, rather than in August/ September, 2021.

It may be recalled that a total quantity of 855.60 MHz of spectrum in 800 MHz, 900 MHz, 1800 MHz, 2100 MHz, and 2300 MHz bands was acquired by Telecom Service Providers (TSPs) in the Spectrum Auction, 2021, conducted on 1st and 2nd March, 2021.

The total amount payable by the successful bidders for the total quantity of spectrum acquired is Rs 77820.81 crore.

Of this, an amount of Rs 21918.47 crore was received as upfront payment from the TSPs on 18th March, 2021, as per terms and conditions of the Notice Inviting Applications.

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UserTesting names Jon Pexton Chief Financial Officer

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NEW DELHI: UserTesting, a leading provider of on-demand human insights, today announced the appointment of Jon Pexton as Chief Financial Officer.

Pexton brings a strong financial background at both private and public companies and his leadership experience will serve as a strong asset in helping UserTesting continue its global growth.

“The UserTesting Human Insight Platform is well positioned to help companies better understand, empathize and improve their customer’s experience. It is a timely solution as many aspects of life are changing quickly, and becoming more digital. Delivering great experiences is critical for success and differentiation,” said Pexton.

“I’m excited to join the leadership team at this pivotal time and help the company continue its global expansion and leadership in this category,” he added.

Prior to joining UserTesting, Pexton was CFO of Workfront, a SaaS-based enterprise work management platform that was acquired by Adobe (NASDAQ: ADBE). Before Workfront, Pexton served as CFO of two financial technology companies and in leadership positions at CallidusCloud, Vitria Technology and Remedy Software. With more than 25 years of financial leadership experience, Pexton started his career at Ernst & Young and has led finance teams for all stages of companies.

“We are at an exciting time here at UserTesting, and Jon’s outstanding background in helping high growth technology companies scale and operate at a higher level is an ideal match for our current growth trajectory,” said Andy MacMillan, CEO of UserTesting.

“More importantly, Jon is an outstanding leader, and he is a great fit for our executive team as we move into our next phase of growth,” he added.

 

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