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OnePlus Announces Pop-Ups Across 7 Cities For Newly Launched Products

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One Plus -Telecom Mirror
Telecom Mirror

NEW DELHI: Global technology brand OnePlus on Friday announced its schedule of pop-ups across seven cities in India, which will take place on February 11, where attendees will be the first to get their hands on the newly launched products OnePlus 11 5G and the OnePlus Buds Pro 2, starting at 11 a.m.

At the OnePlus pop-ups, the first 11 people to buy the all-new OnePlus 11 5G will receive exclusive OnePlus 11 goodies, such as OnePlus products and merchandise.

In the seven major cities, the pop-ups will take place at OnePlus Experience Store, Phoenix Palladium, Mumbai; OnePlus Boulevard, Brigade Road, Bengaluru; Select Citywalk Mall, Saket, New Delhi; OnePlus Experience Store, JM Road, Pune; OnePlus Nizam Palace, Himayat Nagar, Hyderabad; OnePlus Experience Store, Phoenix Market City, Chennai; and OnePlus Experience Store, CG Road, Ahmedabad.

At the Cloud 11 launch event, OnePlus announced an array of its products — 11 5G, 11R 5G, Bus Pro 2, TV Q2 Pro, Pad, and 81 Pro keyboard.

The new line-up of products is distinguished by purposeful designs, industry-leading technology, and advanced interconnectivity, which is set to take the brand’s fast and smooth experience to all new heights.

The OnePlus 11 5G was launched at a starting price of Rs 56,999 which comes in two colourways — Titan Black and Eternal Green.

It features a 6.7-inch display that comes with a refresh rate of 120 Hz.

The smartphone comes equipped with the 3rd Generation Hasselblad Camera for Mobile with a “three-main-sensor” triple-camera system — 50MP+32MP+48MP.

The smartphone also comes powered by the latest Snapdragon 8 Gen 2 chipset with up to 16GB of RAM.

OnePlus has also designed the ideal companion to the OnePlus 11 5G — the OnePlus Buds Pro 2, which promises to deliver a full-bodied, stereo-quality audio experience with crystal clarity.

The Buds Pro 2 is the second generation of its flagship earbuds, which is priced at Rs 11,999.

Apart from the first 11 buyers, other buyers will get an instant discount of Rs 1,000 on the OnePlus 11 5G, on purchase through ICICI Bank Credit Cards and EMI transactions, and up to 12 months No-Cost EMI on purchase using major credit cards.

Source: IANS

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Ericsson has been ranked as the leader in the Frost Radar 5G Network Infrastructure Market 2024

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For the fourth consecutive year, Ericsson has been ranked as the leader in the Frost
Radar™ 5G Network Infrastructure Market 2024 analysis, highlighting the impact of the
company’s strategy to meet the evolving needs of communications service providers (CSPs).
Maintaining top ranking in the Frost Radar™ report over the past years has shown that
Ericsson’s investments in R&D and across a wide product portfolio – which includes all areas
of 5G network infrastructure as well as previous generations of network infrastructure – is
valued in a market where technology is constantly evolving.
The report has also acknowledged Ericsson’s sustained focus on offering the latest and
lightest energy-saving products and solutions. It also touched on the company’s Open RAN
plans.
Fredrik Jejdling, Executive Vice President and Head of Networks at Ericsson, says: “The
latest Frost Radar report highlights our unwavering commitment to innovation and technology
leadership through the most competitive portfolio. In a challenging market, we remain
focused on our customers and move forward with even greater determination.”

Commenting on Ericsson’s top ranking, Troy Morley, Industry Principal, at Frost & Sullivan’s
Information & Communication Technology group, says: “Ericsson has done an excellent job
keeping its current customers and adding new customers, including significant replacement wins over competitors. Ericsson has a significant pipeline of customers that have yet to move
to 5G but will over the coming years.”


Ericsson currently powers *160 live 5G networks in 68 countries, which is the highest level
that Frost & Sullivan has seen publicly reported.
“Ericsson’s strategy continues to center on CSPs’ evolving needs in all areas of the world,”
Morley says. “However, with its 2020 acquisition of Cradlepoint, Ericsson also is expanding
its role with enterprise customers.”

The report has also discussed the importance of the open and virtual RAN movement and
the belief that eventually open and virtual RAN will be the norm. “Ericsson’s step into offering
Open RAN solutions in 2024 will help make this movement a reality,” Morley says. “The
company plans to offer O-RAN-compliant solutions in 2024; Frost & Sullivan believes this will
result in significant growth in open and virtual RAN revenue.”

Commenting further on the report, Morley says: “Energy efficiency has been a buzzword for
a few years and Ericsson continues to tout solutions that are smaller and lighter and that
save energy, answering its customers’ needs. This will continue with its traditional RAN
solutions and accelerate with its new Open RAN offerings.”

The Frost Radar report measures growth rates in addition to absolute revenue and combines
them with several other factors to measure companies’ performance along the Growth Index.
The report also measures innovation for each company by assessing its product portfolio, the
scalability of its innovations, the efficacy of its R&D strategy, and several other factors.
The latest report from business consulting firm Frost & Sullivan reaffirms Ericsson’s
leadership in the 5G network infrastructure market, which spans radio access networks
(RAN), transport networks, and core networks.

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Ericsson Showcases differentiated connectivity for the value of 5G

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Ericsson (NASDAQ: ERIC) showcased its advanced 5G connectivity solutions and innovative 5G use cases based on differentiated connectivity at the Ericsson Imagine Live Roadshow today. Ericsson has announced the launch of a new software toolkit to strengthen 5G Standalone network capabilities and enable premium services with differentiated connectivity. The portfolio enhancement comes as the growth of new use cases and rising mobile user expectations on the quality of 5G experience are putting greater demands on network capacity and performance.

In the ‘Capture the value of 5G’ zone, experience sports like never before with the Enhanced Sports Experiences demo, where a feature-rich app allows sports clubs to engage directly with their vast fan bases, creating new revenue streams. Leveraging network slicing and APIs, service providers can ensure the ultimate fan experience and gain revenue share.In 2024, Ericsson is extending CSP slicing subscriptions to include micro-payments for short-term connectivity needs.

Another demo called Superior Uplink for Live streams, offers seamless real-time livestreaming via commercially available smart glasses, overcoming the hindrance of 5G upload speeds with Uplink Carrier Aggregation. This technology boosts upload speeds by combining frequencies, enhancing performance, promoting Standalone 5G adoption, and optimizing spectrum utilization.

In the ‘Programmable Networks’ zone, we’re showcasing how Ericsson is transforming the mobile network landscape by enabling elevated service differentiation for premium 5G experiences with Service Level Agreement assurance, revolutionizing CSP offerings. Ericsson’s new software toolkit with advanced RAN and Core capabilities empowers CSPs to seize growth opportunities by providing differentiated connectivity at scale. Another demo showcases how our RedCap technology supports CSPs’ business growth by reducing the complexity and size of device platforms for mid-tier use cases, expanding the 5G ecosystem to cater to diverse connectivity needs across consumer and enterprise/industrial segments on both FDD and TDD bands.

The ‘Enterprise Transformation’ zone showcases how critical infrastructure industries such as power plants, wind farms, and oil refineries can enhance worker safety and efficiency with our private 5G networks use case demos. Partnering with RealWear and OverIT, we enable secure, reliable, realtime access to complex data in order to provide an immersive connected worker experience for use in hazardous environments where accurate positioning and the ability to handle a high density of connected devices is required.

In the ‘Shape our Future Together’ zone, we’re building on the successful API showcase at Mobile World Congress 2023 with partners like Zoom and Blacknut. This year we are demonstrating high-demand use cases with world-leading brands such as Toyota and Sony using QoD API with network slicing. This underscores Ericsson’s thought leadership in the Network API and 5G monetization space, aligning with our strategy to build a platform business and our vision of industry cooperation with strong partners.

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MediaTek Catch-up with Tech: Infinix Zero 30 5G with Dimensity 8020 launched

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NEW DELHI: Chipset maker MediaTek, which claims to power more than two billion connected devices every year, hosted ‘Catch-up with Tech’ in collaboration with handset brand Infinix on August 28 to share insightful and engaging conversations about the new-age smartphones and innovative technologies powering everyday lives.

The meet-up threw the spotlight on the MediaTek Dimensity Auto, Satellite solutions and Generative AI along with an extensive showcase of newly-launched Infinix Zero 30 5G powered by MediaTek Dimensity 8020, Infinix GT 10 Pro powered by MediaTek Dimensity 8050, and Infinix QLED TV powered by MediaTek.

In terms of specs, the Infinix Zero 30 5G is tailored for young storytellers and creators, featuring the first-ever smartphone to deliver 4K 60fps video recording from its 108 MP OIS rear camera and ultra-high resolution 50MP front camera. The Zero 30 series powered by MediaTek Dimensity 8020 is said to be a game changer for the front camera vlogging experience along with being the slimmest curved AMOLED smartphone in the segment with glass and a vegan leather back panel. It also claims to be one of the most premium-looking devices in the segment.

The event witnessed a panel discussion moderated by Anuj Sidharth, Deputy Director Marketing & Corporate Communications, MediaTek and included expert panelists from Infinix, MediaTek and two renowned professional photographers.

“With the fifth edition of Catch-up with Tech, we aim to bring consumers closer to the technology and enable them to make informed buying decisions based on their diverse needs. In collaboration with Infinix, this meet-up is in-line with MediaTek’s vision of technology democratization and making innovative technology accessible to everyone,” said Anku Jain, Managing Director, MediaTek India. “The MediaTek Dimensity 8020 in Infinix Zero 30 5G brings faster displays, brilliant cameras and ultra-fast performance. Further, MediaTek Imagiq technologies enrich the capture experience by combining dedicated AI, imaging processors and accelerators to provide incredible results,” he added.

Anish Kapoor, CEO, Infinix Mobile India, said, “Featuring India’s first 50MP 4K 60 fps video recording, Infinix Zero 30 5G is primed to redefine smartphone imaging capabilities, setting a new standard for the creators and vlogging enthusiasts. Our collaboration with MediaTek has played a pivotal role in shaping our exceptional smartphone portfolio, and the Zero 30 5G stands as evidence of our unwavering commitment to innovation and delivering unmatched experiences to our users. The display and design of the device represent a leap forward in smartphone technology. As Infinix Zero 30 5G hits the shelves, we are positive that our customers will find this new offering as exhilarating as we do, further empowering creators to capture their story like never before.”

Radhakrishnan Chakyat, a photography evangelist, founder and host of Pixel Viilage, said, “Infinix Zero 30 5G smartphone powered by MediaTek Dimensity 8020 chipset has amazing hardware features, an excellent camera, dual-view video mode and is primed for optimal content creation and saves a tremendous amount of editing time.”

Aarzoo Khurana, a wildlife photographer, said, “Over the last few days, I clicked various pictures and recorded a few videos with the newly-launched Infinix Zero 30 5G powered by MediaTek Dimensity 8020, and the experience has been truly inspiring. Infinix’s smartphone’s OIS feature helps content creators click shake-free pictures and the front camera, which is extremely sharp and detailed, enables content creators to click countless selfies.”

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