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5G takeaways for telecom operators from mobile video industry council

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Indranil Chatterjee-Sr. Vice President

By Indranil Chatterjee

Mobile video is growing at a phenomenal rate, but it is a double-edged sword. Openwave Mobility’s research on live operator networks found that currently video is 58% of traffic by volume worldwide. Subscribers love it, but monetizing it is easier said than done, given the flood of HD content and encryption that is adversely impacting Quality of Experience (QoE). That was the clear message from operators across the board who attended the MViC.

The Council in fact debated the conflicting components of Video QoE i.e. Quality of Delivery (reduced buffering) versus Quality of Picture (resolution) and the implications. Why does this matter? That’s because when subscribers experience poor quality when streaming video our research found that consumers blame the operator, not the OTT. And it is only a matter of time before they churn.  With more video traversing mobile networks than ever before, QoE is a major headache.

So, what were some of the key 5G takeaways for operators from the MViC?
1.  The how and why of mobile video: Interestingly, most operators experienced growth in mobile video during 4G – from 2010 to 2015 – and it came as a result of increased video watch times. But, since 2015, growth in mobile video has come significantly as a result of a move to higher bandwidth HD content, rather than greater watch time only. That’s evidence of HD content from the likes of Netflix, YouTube and Amazon Video growing in popularity. As operators prepare for the dawn of 5G, there is one sure-fire certainty: HD content (including 4K and soon 8K content) and therefore mobile video will soar.

2.  Skyrocketing mobile video

The MViC forecast on the day that 90% of traffic on 5G will be mobile video. Dimitris Mavrakis, Research Director at ABI Research also highlighted some key 5G mobile video insights during his MVIC presentation: “5G Vision and Deployments”. Some operators are yet to fully monetize 4G and they are already looking at 5G as an enterprise vertical enabler. According to Mavrakis, 5G will initially be used to improve the consumer user experience – and surprise surprise – mobile video will spearhead this strategy.

In 2016, mobile video represented 48% of traffic and ABI Research predicts that 5G’s mobile video growth will accelerate in 2022. By 2025, video will reach 78% – and here’s the punch line: 40% will be 4K video that sucks up bandwidth.

3.  Way more encryption

Remember the fanfare when 4G was launched? 4G was all about mobility and connectivity. It propelled companies like Waze, Uber and Spotify. Also, Edward Snowden happened. The shockwaves it sent encouraged many OTTs to jump at the opportunity to encrypt their data. The likes of Google and Facebook coated their data with secure protocols that prevented operators from managing the very data that travels on their own networks. Encryption is here to stay – and with 5G, it will intensify. 5G technologies will usher a new wave of mobile video data – much more diverse than 4G.

4.  Way, way more data intensity

5G has far more data intensive services and already, OTTs are lining up to take advantage of immersive services such as Augmented Reality (AR) and Virtual Reality (VR). However, Augmented Reality can be 33x more data intensive than equivalent 480p video. And with it comes more encryption. And if that was not enough, it is expected that OTT services will have more subscribers than pay TV customers when 5G becomes widespread.

5.  4G/LTE Networks will remain for years to come

While all the focus on 5G is well deserved, our customers are quick to point out that 4G/LTE networks are not going away anytime soon as they will be critical to ensure nationwide coverage. From an investment perspective, the focus for 4G networks will shift from new build-outs to maximize the capacity of these networks. This means tools such as RAN Congestion based video optimization will be critical to help operators preserve good QoE and enhance 4G RAN capacity while investing in 5G network build out.
New opportunities with 5G

The growth in 4G democratized mobile video. Thanks to a smartphone and a decent data connection, people can watch cute cat videos almost anywhere. A number of operators treated video like any other service. They didn’t consider it important enough for preferential treatment. Of course encryption did not help the cause either for many operators. 5G can change all that.

Armed with new optimization technology, 5G provides the opportunity for more granular service prioritization and network appropriation. If operators get their ducks in a row, 5G can indeed provide the impetus for the creation of a new video ecosystem.

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Ericsson signs $8.3 billion 5G deal with Verizon

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NEW DELHI:Ericsson said that it has signed $8.3 billion agreement with Verizon to provide its industry-leading 5G solutions to accelerate the deployment of Verizon’s world-class next-generation 5G network in the U.S.

Niklas Heuveldop, President and Head of Ericsson North America, says: “This is a significant strategic partnership for both companies and what we’re most excited about is bringing the benefits of 5G to U.S. consumers, enterprises and the public sector. We’re looking forward to working with Verizon to leverage solutions like Cloud RAN and our Street Macro, adding depth and versatility to 5G network rollouts across the U.S.”

“With this new agreement, we will be able to continue driving innovation and widespread adoption of 5G,” said Kyle Malady, Chief Technology Officer for Verizon. “We are pleased to continue this work through our long-standing relationship with Ericsson.”

Under this $8.3 billion USD agreement, Verizon will deploy Ericsson’s 5G MIMO C-band, low-band and millimeter wave (mmWave) solutions to enhance and expand Verizon’s 5G Ultra Wideband coverage, network performance and user experience. Ericsson’s technology solutions, including Massive MIMO, Ericsson Spectrum Sharing and Ericsson Cloud RAN, complement the high-performing Ericsson Radio System portfolio to support 5G services. Ericsson’s industry-leading software functionality provides end-users with the speed and performance they expect from 5G networks.

In 2020, Verizon was the first communications service provider to receive a commercial 5G mmWave Street Macro base station from Ericsson’s award-winning new state-of-the-art U.S. smart factory in Lewisville, Texas. Ericsson is committed to building and accelerating the nationwide build-out of 5G across the country.

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JioPhone Next, co-developed with Google, to be most affordable smartphone globally: Mukesh Ambani

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NEW DELHI: Reliance Industries Chairman Mukesh Ambani on Thursday said Jio and Google have jointly developed Made for India ‘JioPhone Next’, a power-packed and affordable smartphone that will be available from September 10.
Ambani promised that JioPhone Next will be the most-affordable smartphone, not just in India but globally, although the pricing was not disclosed.
The companies have also expanded their partnership, wherein Jio and Google Cloud will collaborate on 5G technology.
Speaking at RIL’s 44th annual general meeting, Ambani asserted that an ultra-affordable 4G smartphone is essential to make India ‘2G-mukt’ (free of 2G). India still has nearly 300 million mobile users who are unable to escape from inefficient and exorbitant 2G services since most basic 4G smartphones remain unaffordable, he added.
“I am pleased to announce that Google and Jio teams have jointly developed a truly breakthrough smartphone that we are calling, JioPhone Next that has been jointly developed by Jio and Google especially for the Indian market,” he said.
To be available from September 10 on Ganesh Chaturthi, JioPhone Next packs a punch with cutting-edge features including voice assistant, language translation, automatic read-aloud of screen text, and smart camera with augmented reality filters and security updates.
“As you have come to expect from Jio, it is my promise that JioPhone Next will be, by far, the most-affordable smartphone not just in India but globally,” Ambani said.
Last year, Google had announced an investment of Rs 33,737 crore for a 7.7 per cent stake in Reliance Industries’ technology venture Jio Platforms. The tech giant had teamed up on technology initiatives, including development of affordable smartphones for the price-sensitive yet tech-savvy Indian market.
The fully-featured smartphones will support the entire gamut of applications from both Google and Jio, as well as Android PlayStore through which users will have access to the full universe of Android apps.
“This is a testimony to a global technology giant and a national technology champion working jointly to make a breakthrough product… that can be first introduced in India and then taken to the rest of the world,” Ambani said.
Jio has democratised digital connectivity in India, offering the highest quality, most affordable 4G broadband services in the world, he added.
“Sundar (Google CEO Sundar Pichai) and I had talked about Google and Jio co-developing a next-generation, feature-rich, but extremely affordable smartphone aimed at providing first-time internet access for 2G users,” Ambani said while making the JioPhone Next announcement on Thursday.
Pichai said an optimised version of the Android OS has been developed especially for this device.
“It’s built for India and it will open up new possibilities for millions of new users, who will experience the internet for the first time,” he said.
Pichai said Google’s vision is to bring affordable access to information for Indians in their own language, to build new products and services for India’s unique needs, and empower businesses with technology.
The smartphone is built for India and will open up new possibilities for millions of new users who will experience the internet for the very first time, he added.
For users who might not be able to read content in their language, the phone will allow users to translate what’s on their screen with a tap of a button, and even have it read back to them in their own language.
‘Read Aloud’ and ‘Translate Now’ are now operating system (OS)-wide features that will work with any text on users’ phone screen, including web pages, apps, messages, and even photos.
The smartphone comes equipped with a fast, high-quality camera that will yield clearer photos at night and in low-light situations. Google has also partnered with Snap (parent company of photo sharing app Snapchat) to integrate India-specific Snapchat Lenses directly into the phone’s camera.
Rival Bharti Airtel, meanwhile, welcomed the low-end smartphone initiative announced by Reliance Jio and Google.
“We support every effort that triggers the upgradation of feature phones to smartphones so as to bring more Indians online,” it said in an e-mail response claiming that as customers with entry-level devices upgrade to quality smartphones (priced over Rs 7,000), they demonstrate a strong preference for Airtel.
India is among the biggest smartphone markets globally with devices under Rs 10,000 accounting for a significant share. According to Counterpoint Research, India’s smartphone shipments grew 23 per cent year-on-year to reach over 38 million units in the March 2021 quarter, the highest-ever first quarter shipments.
New product launches, promotions and financial schemes, as well as higher demand on account of work and study from home amid the pandemic have been strong drivers for the market in the last few quarters. The top-five players in the Indian market include Xiaomi, Samsung, Vivo, Oppo and Realme.

The feature phone market registered a 14 per cent y-o-y growth during the quarter driven by strong shipments of JioPhone under its new model and subsequent promotions, as per Counterpoint.

 

Source: Press Trust of India

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Samsung launches new 5G Radio with integrated antennas

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NEW DELHI: Samsung Electronics said that it has unveiled a new radio designed to help mobile operators overcome the challenges they face in deploying 5G networks.

Announced at “Samsung Networks: Redefined,” the new One Antenna Radio features integrated antennas, providing operators with the ability to simplify and speed up 5G installations by consolidating a 3.5GHz Massive MIMO radio with low-band and mid-band passive antennas into a single form factor.

As operators continue to extend their 5G coverage, a key challenge they face is the space and footprint restrictions at sites and on towers. Samsung’s all-in-one radio will address varied environmental and site demands–easing installation, saving space and reducing OPEX for operators. The new solution will become part of Samsung’s Radio Access Network (RAN) portfolio in early 2022, initially targeting the European market.

Key benefits of Samsung’s One Antenna Radio are:

Site Simplification: The streamlined solution uses compact hardware to blend into a municipality’s environment, and reduces cabling and hardware elements to minimize visual impact in dense urban areas.

Simplified Installation: Deployment is made simple by eliminating the need to install and connect radios and multiple antennas separately, accelerating installation and reducing labor costs.

OPEX Savings: By requiring less space on sites or towers, and with a smaller footprint, operators can save on expenses, including rental and maintenance costs.

“We are proud to introduce our One Antenna Radio to provide industry-leading performance that’s designed to address various deployment environments,” said Wonil Roh, Senior Vice President and Head of Product Strategy, Networks Business at Samsung Electronics.

“Recognizing that mounting hardware, cabling, crew site time and space limitations are a challenge for most operators, we created a solution to help tackle this issue, and expand deployment boundaries,” he added.

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

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