Mobile Services
YouTube reaches 80% of all Internet users across age-groups in India
NEW DELHI: On its tenth year anniversary since it’s India launch in 2008, YouTube has hosted Brandcast 2018, a flagship event for marketers before the grand finale of YouTube’s live event performed by Indian and global YouTube creators at the YouTube FanFest.
With affordable data costs, increasing penetration of smartphones and an ever growing availability of great content across native Indian languages, YouTube today has become a gateway to a world of information for India’s growing base of Internet users. Reaching 225 million monthly active users on mobile alone, India, today is one of the fastest growing country for YouTube. By 2020, the total number of users in India, consuming online video is expected to reach 500 million (FICCI-EY Report 2018).
With its massive reach and high viewability rate of 95%, Rajan Anandan, VP South East Asia and India, Google said, “YouTube has become a powerful platform for users, content creators, and advertisers alike. Huge variety of premium content combined with the growing base and popularity of our creator community – truly differentiates YouTube from all other platforms. For brands, YouTube is now an end to end platform and as per the Dec 2017 ComScore Video Metrix Multi-Platform it reaches 85% of all highly engaged Internet users, in the 18 years and above age-group, across India.
Underlining YouTube’s ongoing commitment to India, Robert Kyncl, Chief Business Officer, YouTube added, “In the last few years, India has emerged as an incredibly dynamic content and user market for YouTube. We now have more than 300 channels with over a million subscribers, from just sixteen channels in 2014. We will continue to invest in programs to support creators and encourage more diversity and distribution of their content. And we’re doubling down on our efforts both on product and advertising to unlock the potential of online video advertising for everyone.”
“Brands now have an incredible opportunity to drive material results with constant ads innovation on the YouTube platform,” added Robert Kyncl. “Be it bumper Ads or Trueview for action or Offline to online – that allows you to track the impact of your campaigns in your physical stores – or our latest innovative tools like Director Mix* and Video Ads Sequencing*, we are constantly adding newer ways for marketers to get more from YouTube.”
Talking about the powerful impact of video and YouTube in shaping culture, and shifting mindsets, Sapna Chadha, Director Marketing, South East Asia and India, Google said, “The reason behind YouTube’s influence in shaping culture comes back to it’s engaged audience. In India, YouTube is seeing incredible growth across all age groups, even amongst 55+ audience our reach stands at over 80%. From millennials to parents to working professionals – they all go to YouTube with a strong intent to learn and explore something new. It represents an incredible opportunity for brands to use that Intent to connect with their audience in a meaningful way and drive significant business results.”
At the event, Google also revealed insights on the growing Influence of YouTube basis the research done by Ipsos, Video Landscape research, India, Jan 2018, IN NCCS A-B audiences:
Key highlights of the research:
YouTube has highly engaged audience:
· 65% online video viewers subscribe to channels on YouTube and 85% of them go and watch a new video within 2 days of its uploading
· Over 50% of working women use YouTube for the following categories before the actual purchase: Beauty Products, Automobile, Travel and Real Estate
· 7 out of 10 online video viewers choose to watch ads with both sound and video on
· 71% of Online Video Viewers go first to YouTube to watch video to learn something
Growing Influence of YouTubers:
· 7 out of 10 people relate to YouTubers more than traditional celebrities.
· 76% of male business professionals who watch online videos say that YouTube stars shape and influence culture
· Over 65% of online video viewers opinions about a brand have been influenced by a YouTuber they follow
· Over 75% of moms’ opinions about a brand have been influenced by a YouTuber they follow
Methodology:
A total of 3230 respondents across leading video platforms were interviewed using online panel approach. Research covered the following consumer segments in 8 cities in India.
· Mothers: 20+ yrs with kids
· Millennials: Male / Female | 18 – 34 yrs
· Males: 25 – 44 yrs
· Women working Professionals I 18-44 yrs
8 cities in India : Mumbai | Delhi | Lucknow | Bhopal | Bangalore | Hyderabad | Chennai | Kochi / Trivandrum
NEW DELHI: Bharti Airtel, India’s telecommunications services provider, today announced the launch of its ultra-fast 5G services in 125 cities. Airtel 5G Plus service is now available to customers in over 265 cities in the country.
Airtel 5G Plus has three compelling advantages for customers. First, it runs on a technology that has the widest acceptance in the world with the most developed ecosystem. This ensures that all 5G smartphones in India seamlessly work on the Airtel network. Second, the company promises to deliver the best experience – between 20 to 30 times higher speeds than today coupled with brilliant voice experience and super-fast call connect. Finally, Airtel 5G Plus network will also be kinder to the environment with its special power reduction solution. Powered by the reliable Airtel network infrastructure, Airtel 5G Plus will provide superfast access to High-Definition video streaming, gaming, multiple chatting, instant uploading of photos et all.
Commenting on the launch, Randeep Sekhon, CTO, Bharti Airtel said, “5G has revolutionized the world of internet, ushering new era of connectivity and communications that will prove to be a game-changer for the country. At Airtel, we remain committed to delivering the highest quality of network and service to our customers as we roll-out 125 more cities today. Airtel was the first in the country to offer 5G services in October 2022, and today’s mega launch is our promise to connect every Airtel customer in the country with ultra-fast Airtel 5G Plus. Our 5G rollout is on track to cover all towns and key rural areas by March 2024.”
Airtel 5G Plus service availability will continue to rapidly expand – including service in all towns and villages in the country soon – as the company is working towards offering nationwide coverage. Airtel is now offering its 5G services in every major city from the upper northern city of Jammu to the southern tip of Kanyakumari.
In the last one year, Airtel has demonstrated the power of 5G with a host of powerful use cases that will change the way customers lead their lives and do business. From India’s first live 5G network in Hyderabad to India’s first private 5G network at the BOSCH facility in Bengaluru to partnering with Mahindra & Mahindra to make its Chakan manufacturing facility, India’s first 5G enabled auto manufacturing unit, Airtel has been at the forefront of 5G innovation.
NEW DELHI: Apple Inc has rolled out a beta programme to enable 5G on Apple devices as the upgrade lets users try out pre-release software.
This software upgrade enables 5G access on Apple devices, as and when service providers Jio, Airtel and Vodafone enable 5G network access, sources said.
Apple Users have to enrol for the Beta Programme on the website, install a profile and download the software.
Jio users using iPhone 12 and above, in cities where JioTrue5G has been rolled out, will be invited to the Jio Welcome Offer. Jio Welcome Offer provides unlimited 5G data at up to 1 Gbps speed to users at no additional cost. However, there is a condition that prepaid users must be on active Rs 239 and above plan. All Postpaid users are eligible for this trial.
Airtel is not providing any special 5G offer like Jio to their users. In the cities/areas in which the Airtel 5G network has been launched, users can trial 5G services as a part of their existing plan, once they have updated the latest Apple Beta software.
While an email sent to Apple did not solicit an immediate response, the firm had last month stated: “We are working with our carrier partners in India to bring the best 5G experience to iPhone users as soon as network validation and testing for quality and performance is completed. 5G will be enabled via a software update and will start rolling out to iPhone users in December”.
Airtel and Jio customers on iPhone 14, iPhone 13, iPhone 12 and iPhone SE (3rd generation) models can experience 5G as part of Apple’s iOS 16 Beta Software Program. The Apple Beta Software Program is open to anyone with a valid Apple ID who accepts the Apple Beta Software Program Agreement during the sign-up process.
If a user has an iCloud account, that is an Apple ID, it is recommended they use that. If they do not have an iCloud account or any other Apple ID, they can create one.
Customers who want to try the beta software should back up their iPhones before installing the beta software. It is recommended to install the beta software only on non-production devices that are not business-critical. Users can also provide feedback to Apple on quality and usability, which helps Apple identify issues, fix them, and make Apple software even better.
The iOS beta comes with the built-in Feedback Assistant app, which can be opened from the Home screen on the iPhone or iPad or from the Dock on the Mac.
Source: Press Trust of India
5g
Nokia wins multi-year deal with Reliance Jio India to build one of the largest 5G networks in the world
NEW DELHI: Nokia has announced that it has been selected as a major supplier by Reliance Jio to supply 5G Radio Access Network (RAN) equipment from its comprehensive AirScale portfolio countrywide in a multi-year deal. Reliance Jio is India’s number one mobile operator and has one of the largest RAN footprints in the world.
Under the contract, Nokia will supply equipment from its AirScale portfolio, including base stations, high-capacity 5G Massive MIMO antennas, and Remote Radio Heads (RRH) to support different spectrum bands, and self-organizing network software. Reliance Jio plans to deploy a 5G standalone network which will interwork with its 4G network. The network will enable Reliance Jio to deliver advanced 5G services such as massive machine-to-machine communications, network slicing, and ultra-low-latency.
Akash Ambani, Chairman Reliance Jio, commented: “We are pleased to be working with Nokia for our 5G SA deployment in India. Jio is committed to continuously investing in the latest network technologies to enhance the experience of all of its customers. We are confident that our partnership with Nokia will deliver one of the most advanced 5G networks globally.”
Pekka Lundmark, President and CEO at Nokia stated: “This is a significant win for Nokia in an important market and a new customer with one of the largest RAN footprints in the world. This ambitious project will introduce millions of people across India to premium 5G services, enabled by our industry-leading AirScale portfolio. We are proud that Reliance Jio has placed its trust in our technology and we look forward to a long and productive partnership with them.”
Nokia has a long-standing presence in India. This new deal will mean that Nokia is now supplying India’s three largest mobile operators.
