News
Truke brings in BTG X1 TWS earbuds with 40ms low latency, 48 hr battery life and RGB lights

NEW DELHI: German-origin personal audio brand Truke has come up with yet another product for audiophiles and gamers in India, called BTG X1 TWS earbuds, which come with an introductory price of Rs 999 for today (January 4).
The all-new BTG (Born To Game) earbuds will be available at a regular price of Rs 1,499 on marketplaces like Amazon and Flipkart, Croma etc. starting tomorrow (January 5).
Truke, in a press statement, said BTG X1 delivers an ultimate gaming experience through its true gaming mode which claims to offer the best-in-class ultra-low latency of up to 40ms. Audiophiles and music lovers can relish a cinematic music experience with BTG X1’s 12mm Titanium speaker drivers, the company said.
To tune into those long gaming and music-listening sessions, the all-new Truke BTG X1 offers an unparalleled total playtime of up to 48 hours, including 10 hours of playtime on a single charge. The true wireless half-in-ear earbuds are embedded with a Quad-Mic Environmental Noise Cancellation (ENC) and comes with a 20RGB gaming characterized case design.
Pankaj Upadhyay, founder and CEO at Truke India, said, “Truke BTG X1 will immediately transform the gaming and music-listening experience of customers at a fraction of the price. The new product has been launched in response to the increasing demand for our expertise in the gaming earphones market.”
“The pandemic saw an immediate surge in the gaming sector across India, with around 507 million gamers in the country alone. Online gaming in India reached a figure of USD 1.3 billion in 2021, showcasing a 28% growth from USD 906 million in 2019. This presented us with the opportunity to broaden our horizons, and with Truke BTG X1, we can set out to provide consumers with cutting-edge, high-performing earbuds dedicated to gaming,” he said.
“Moreover, the success of our other products like BTG1, BTG2, BTG Alpha, and BTG3, which had sales of more than half a million units, clearly indicates a good foundation for BTG X1. We sincerely appreciate the support of all our loyal customers, and with the new product, promise to enhance their gaming and music experience even further,” Upadhyay noted.
The company further said the launch of this product is in complete accordance with Truke’s vision to establish itself as the go-to brand across the sound ware and sonic accessories space with its product offerings that claims to blend the best in state-of-the-art technology, power, performance, customer experience, and affordability.
5g
Airtel announces its largest ever 5G roll-out in 125 cities

NEW DELHI: Bharti Airtel, India’s telecommunications services provider, today announced the launch of its ultra-fast 5G services in 125 cities. Airtel 5G Plus service is now available to customers in over 265 cities in the country.
Airtel 5G Plus has three compelling advantages for customers. First, it runs on a technology that has the widest acceptance in the world with the most developed ecosystem. This ensures that all 5G smartphones in India seamlessly work on the Airtel network. Second, the company promises to deliver the best experience – between 20 to 30 times higher speeds than today coupled with brilliant voice experience and super-fast call connect. Finally, Airtel 5G Plus network will also be kinder to the environment with its special power reduction solution. Powered by the reliable Airtel network infrastructure, Airtel 5G Plus will provide superfast access to High-Definition video streaming, gaming, multiple chatting, instant uploading of photos et all.
Commenting on the launch, Randeep Sekhon, CTO, Bharti Airtel said, “5G has revolutionized the world of internet, ushering new era of connectivity and communications that will prove to be a game-changer for the country. At Airtel, we remain committed to delivering the highest quality of network and service to our customers as we roll-out 125 more cities today. Airtel was the first in the country to offer 5G services in October 2022, and today’s mega launch is our promise to connect every Airtel customer in the country with ultra-fast Airtel 5G Plus. Our 5G rollout is on track to cover all towns and key rural areas by March 2024.”
Airtel 5G Plus service availability will continue to rapidly expand – including service in all towns and villages in the country soon – as the company is working towards offering nationwide coverage. Airtel is now offering its 5G services in every major city from the upper northern city of Jammu to the southern tip of Kanyakumari.
In the last one year, Airtel has demonstrated the power of 5G with a host of powerful use cases that will change the way customers lead their lives and do business. From India’s first live 5G network in Hyderabad to India’s first private 5G network at the BOSCH facility in Bengaluru to partnering with Mahindra & Mahindra to make its Chakan manufacturing facility, India’s first 5G enabled auto manufacturing unit, Airtel has been at the forefront of 5G innovation.
5g
Comviva introduces 5G-Compatible ADriN platform

NEW DELHI: Comviva, a global leader in customer experience and data monetization solutions today announced the launch of its 5G compatible Application Driven Network Platform, ADriN to offer a unified, simplified, secured experience to the B2B2X value chain of Digital Service Providers, Enterprises, Hyperscalers, application developers and the smart device ecosystem.
Comviva’s ADriN platform boasts dynamic capabilities that allow it to understand the behavior of connected devices in real-time. This enables the platform to orchestrate and deliver personalized, intent-driven experiences in a secured and controlled environment, regardless of the underlying experience providers – DSPs, Enterprises and Hyperscalers.
Excited at this development, Comviva CEO, Manoranjan (Mao) Mohapatra said, “At Comviva, we prioritize creating unique experiences for our customers’ end-users to remain relevant. Our commitment to deeper customer engagement and significant investments has led to the development of ADriN, a platform that simplifies the user experience in the untapped B2B2X segment. With new engagement models centered around ARR and Network-as-a-Service, ADriN is positioned to become a critical contributor to any experience provider’s top-line growth.”
ADriN simplifies the process of capturing and understanding the intentions of end customers of enterprises and digital service providers. It offers an easy-to-use interface that delivers a trusted and secure service experience. Using ADriN, intentions are captured and processed through machine learning applications across various devices, which in turn creates a real-time service catalogue. This enables networks and infrastructures to respond in a specific manner to ever-changing intentions.
This creates lucrative monetization opportunity for the custodians of the B2B2X value chain with the adoption of ARR models, such as Network-as-a-Service. The monetization opportunity is highly attributed to the intents captured from the end consumer’s devices or machines or interface through their simple native language. ADriN effectively processes and converts this intent into open call models and open APIs, which seamlessly integrate into the ecosystem. This orchestration results in a personalized experience for the consumer, without the need to worry about the network custodians they are connected to, be it G network or other networks.,
Speaking at the launch, Swapnil Shah, Vice President for 5G and Edge Business Group at Comviva said, “ADriN has received strong validation in recent time from niche ecosystem players like digital service providers, enterprises and hyperscalers. With the growing popularity of AI-based operations, ML-driven devices, and application developer communities, ADriN is poised to make a distinct impact on the B2X and B2B2X value chains in the coming years. The collaborative efforts of CAMARA, 5G PPP, ORAN, TIP, 5G ACIA, GSMA Op, ETSI, 3GPP, VEPP, and DSPs have also contributed to democratizing organic networks for developers, while government-driven initiatives have paved the way for an intent-driven future.”
ADriN utilizes an ecosystem agnostic platform approach to comprehensively understand the intention of devices. It dynamically creates policy configurations, marketplace operations, generates slices, and performs numerous other functions over a nimble service engine that seamlessly interacts with infrastructure, hyperscaler, and network functions. The platform is highly flexible, enabling it to meet the unique needs of diverse ecosystems.
News
Twitter Blue plans announced in India: Pay Rs 900 per month for blue tick

NEW DELHI: Microblogging site Twitter on Thursday announced the subscription plans for Twitter Blue in India. The users in India will have to pay to keep their Twitter Blue subscription active and use the additional features.
To use the Twitter Blue services in India on android mobile or iPhones, users would need to pay Rs 900 per month. A subscription plan on the web will cost Rs 650 per month. The company also offers an annual subscription plan for web users at Rs 6,800 annually.
The new subscriptions to Twitter Blue are currently available on the web, iOS, or Android in India, the US, Canada, Japan, Indonesia, New Zealand, Brazil, the UK, Saudi Arabia, France, Germany, Italy, Portugal, Spain, and Australia.
The subscribers will get several services like undo tweets, edit tweets, early access to some features, the ability to post longer and high-quality videos, along with prioritised rankings in chats. They may also encounter half the number of ads compared to the non-subscribers.
“Ultimately our goal is to provide enough value through premium features that people feel that it is worth paying for. And we hope to offer fewer ads for Twitter Blue subscribers in the future,” Twitter said.
To enjoy the benefits, however, they will have to be on the platform for at least 90 days before the date of application.
Twitter also said that once a user has subscribed to Twitter Blue, changes to the profile photo, display name, or username will result in losing the blue checkmark until the account is validated. No further changes will be allowed during this review period.
The users will also be allowed to cancel their Twitter Blue subscription.
“Your Twitter Blue features will expire at the end of your billing cycle. To avoid further charges, cancel your Twitter Blue subscription at least 24 hours before the auto-renewal period. Cancelling won’t give you a refund for amounts already paid,” it said.
Source: Press Trust of India
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