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Britzo unveils ‘Make in India’ mobile phone brand iVVO



NEW DELHI: In a landmark move that intends to catalyze rural digitization, Britzo has launched its smart mobile phone brand ‘iVVO’ in India.

The brand launch has been followed by the rollout of eight smart 2G feature phones by iVVO that are segmented across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT. The company will also be launching of its first 4G feature phone ‘Skipper’ along with two Android Go 4G smartphones belonging to the smartphone series ‘Storm’.

All of the launched products are priced from Rs. 649 to Rs. 5,999 and extend superlative features aimed at the rural population – including multilingual support, feature phone-based WhatsApp and Wi-Fi tethering, facial recognition, shatterproof smartphone screens.

As part of the initial product rollout, three smart feature phones have been launched under the product category BEATZ, two each under PRIMO, one each under TUFF, VOLT, and SELFEE. The entire product range comes with a mix and match of unconventional features such as smart applications, K-type box speakers, shock-proof designs, wireless FM, long-lasting battery life, automatic call recording, and one-touch music access.

iVVO is also planning to launch its first 4G feature phone ‘Skipper’ with WhatsApp and Wi-Fi tethering capabilities. In order to boost digital adoption and customer convenience, the company has provided multilingual support for English & several regional languages such as Hindi and Urdu and supports other 22 Indian languages in a readable format.

The brand is also rolling out its visually-appealing and feature-intensive 4G smartphones ‘Storm Lite’ and ‘Storm Pro’. The two smartphones host top-of-the-line specs including the latest Android Oreo (Go edition), 8MP front camera with dual selfie flash, 8MP rear camera with flash and auto-focus, shatterproof screen.

They also come loaded with ‘face unlock’ facial recognition feature that enables its users to unlock their smartphones by merely looking at it. The two variants are available with 1GB RAM and 8GB storage space and 2GB RAM and 16GB storage space (expandable up to 128 GB). Both of the devices are based on the Android Go operating system that extends the latest Oreo 8.1 software with an assured OS version update and have been priced at Rs. 4,999 and 5,999 respectively.

Commenting on the launch, Pradipto Ganguly, CEO & Co founder, BRITZO said, “BRITZO has recognized critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional mobile phones. We are very delighted to announce the launch of iVVO, which is a direct outcome of our research and innovation-driven approach, and are confident that the brand will emerge as the flag-bearer of digitization in rural India.”

He added, “Besides offering unmatched features, we have also worked on the pricing and have simultaneously enhanced our channel partnerships and aftersales services to offer a superb customer experience to our end-users. The brand launch also comes in tandem with the rollout of our first smart 4G feature phone and two evolved 4G smartphone offerings, which is in line with our vision of making superior technology accessible to every Indian.”

iVVO customers will be able to enjoy a huge repository of songs and videos, bundled with the brand’s exclusive 201-day replacement warranty as well as 12+3 month product warranty. BRITZO has already established a strong channel network with 200 direct and indirect partners, 20,000 retailers, and over 900 service outlets.

In line with its innovation-driven approach, the company has also introduced multiple industry-firsts such as its program ‘iVVO Smart Parivar’ (a single-point solution for all of its partner distributors for on-boarding, training, and tracking), offer credit insurance and allowing an in-bill settlement of the claims. It is, additionally, going to set up an assembling unit in Greater Noida and is planning to mobilize Rs. 100 crores towards the Make in India initiative.


Google launches new smartphones -Pixel 3 and Pixel 3 XL



NEW DELHI: At their global event today, Google announced two new additions to the #MadebyGoogle family: Pixel 3 and Pixel 3 XL. Bringing the best of Google to its users, the two phones are powered by AI for more helpful, thoughtful, and personal experiences.

The smartphones are available in two sizes — the 5.5-inch Pixel 3 and the 6.3-inch Pixel 3 XL — and three colors: Just Black, Clearly White, and Not Pink.

The both phones will be available in 12 markets including India from November 1. Prices in India are Rs. 71,000 for Pixel 3 64GB, Rs. 80,000 for Pixel 3 128GB, for Rs. 83,000 Pixel 3 XL 64GB variant, and Rs. 92,000 for Pixel 3 XL 128GB.

The Google Pixel 2 XL (64GB) will continue to be sold at Rs 45,499

Pre-orders start from Thursday, 11th October 2018 on Flipkart, Airtel’s online store, and at offline partners including Reliance Digital, Croma and other leading stores across India. Pixel 3 and Pixel 3 XL will be available for sale both online and in retail stores from 1st November 2018.

As part of the pre-order offers, consumers will be able to own a Pixel 3 at a no-cost EMI starting at Rs 3,944 per month. In addition, current Google Pixel and Nexus phone owners will have special loyalty offers from Flipkart and our participating offline retail partners including Reliance, Croma, and other leading stores.

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LG unveils new smartphone in India



NEW DELHI: Expanding its Q series, South Korean tech Major LG Electronics on Tuesday launched a new smartphone “Q7” in India at Rs 15,990.

The 5.5-inch FHD+ smartphone with 18:9 aspect ratio will be available across leading retail stores from September 1.

The device is powered by 1.5 GHz Octa-Core chipset coupled with 3GB RAM and 32GB internal storage that can be expanded up to 2TB.

“We are confident that the consumers who are looking for a balanced smartphone with the premium features will find the LG ‘Q7’ very hard to resist,” Advait Vaidya, Business Head- Mobiles, LG India, said in a statement.

The device runs Android Oreo and houses 3,000mAh battery — equipped with Qualcomm’s “Fast Charge” technology.

The smartphone sports 13MP with PDAF rear camera and 8MP front camera. It also comes with an Artificial Intelligence (AI)-based camera feature “Q-Lens”.

Source: IANS

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Homtom enters India market with three smartphones, says company to invest Rs 600 crore in country



NEW DELHI: Chinese brand Homtom said that it has launched its three smartphones in India on August 24.

The smartphones are H1, H3 and H5 and in available in Black and Gold variants at retail stores across India at just Rs 7,499, Rs 9,990 and Rs 10,990, respectively.

The all three smartphones will run on 8.1 Android Oreo operating system.

To promote Make in India, Shenzen-based company said that it will be investing around Rs 600 crores in the next 3-4 months.

The company will be shelling out about Rs 200-300 crores for CKD manufacturing for which it will be setting up its own facility in Noida by mid-2019 to manufacture its products in country.

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