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Britzo unveils ‘Make in India’ mobile phone brand iVVO



NEW DELHI: In a landmark move that intends to catalyze rural digitization, Britzo has launched its smart mobile phone brand ‘iVVO’ in India.

The brand launch has been followed by the rollout of eight smart 2G feature phones by iVVO that are segmented across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT. The company will also be launching of its first 4G feature phone ‘Skipper’ along with two Android Go 4G smartphones belonging to the smartphone series ‘Storm’.

All of the launched products are priced from Rs. 649 to Rs. 5,999 and extend superlative features aimed at the rural population – including multilingual support, feature phone-based WhatsApp and Wi-Fi tethering, facial recognition, shatterproof smartphone screens.

As part of the initial product rollout, three smart feature phones have been launched under the product category BEATZ, two each under PRIMO, one each under TUFF, VOLT, and SELFEE. The entire product range comes with a mix and match of unconventional features such as smart applications, K-type box speakers, shock-proof designs, wireless FM, long-lasting battery life, automatic call recording, and one-touch music access.

iVVO is also planning to launch its first 4G feature phone ‘Skipper’ with WhatsApp and Wi-Fi tethering capabilities. In order to boost digital adoption and customer convenience, the company has provided multilingual support for English & several regional languages such as Hindi and Urdu and supports other 22 Indian languages in a readable format.

The brand is also rolling out its visually-appealing and feature-intensive 4G smartphones ‘Storm Lite’ and ‘Storm Pro’. The two smartphones host top-of-the-line specs including the latest Android Oreo (Go edition), 8MP front camera with dual selfie flash, 8MP rear camera with flash and auto-focus, shatterproof screen.

They also come loaded with ‘face unlock’ facial recognition feature that enables its users to unlock their smartphones by merely looking at it. The two variants are available with 1GB RAM and 8GB storage space and 2GB RAM and 16GB storage space (expandable up to 128 GB). Both of the devices are based on the Android Go operating system that extends the latest Oreo 8.1 software with an assured OS version update and have been priced at Rs. 4,999 and 5,999 respectively.

Commenting on the launch, Pradipto Ganguly, CEO & Co founder, BRITZO said, “BRITZO has recognized critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional mobile phones. We are very delighted to announce the launch of iVVO, which is a direct outcome of our research and innovation-driven approach, and are confident that the brand will emerge as the flag-bearer of digitization in rural India.”

He added, “Besides offering unmatched features, we have also worked on the pricing and have simultaneously enhanced our channel partnerships and aftersales services to offer a superb customer experience to our end-users. The brand launch also comes in tandem with the rollout of our first smart 4G feature phone and two evolved 4G smartphone offerings, which is in line with our vision of making superior technology accessible to every Indian.”

iVVO customers will be able to enjoy a huge repository of songs and videos, bundled with the brand’s exclusive 201-day replacement warranty as well as 12+3 month product warranty. BRITZO has already established a strong channel network with 200 direct and indirect partners, 20,000 retailers, and over 900 service outlets.

In line with its innovation-driven approach, the company has also introduced multiple industry-firsts such as its program ‘iVVO Smart Parivar’ (a single-point solution for all of its partner distributors for on-boarding, training, and tracking), offer credit insurance and allowing an in-bill settlement of the claims. It is, additionally, going to set up an assembling unit in Greater Noida and is planning to mobilize Rs. 100 crores towards the Make in India initiative.


OnePlus Announces Pop-Ups Across 7 Cities For Newly Launched Products



One Plus -Telecom Mirror
Telecom Mirror

NEW DELHI: Global technology brand OnePlus on Friday announced its schedule of pop-ups across seven cities in India, which will take place on February 11, where attendees will be the first to get their hands on the newly launched products OnePlus 11 5G and the OnePlus Buds Pro 2, starting at 11 a.m.

At the OnePlus pop-ups, the first 11 people to buy the all-new OnePlus 11 5G will receive exclusive OnePlus 11 goodies, such as OnePlus products and merchandise.

In the seven major cities, the pop-ups will take place at OnePlus Experience Store, Phoenix Palladium, Mumbai; OnePlus Boulevard, Brigade Road, Bengaluru; Select Citywalk Mall, Saket, New Delhi; OnePlus Experience Store, JM Road, Pune; OnePlus Nizam Palace, Himayat Nagar, Hyderabad; OnePlus Experience Store, Phoenix Market City, Chennai; and OnePlus Experience Store, CG Road, Ahmedabad.

At the Cloud 11 launch event, OnePlus announced an array of its products — 11 5G, 11R 5G, Bus Pro 2, TV Q2 Pro, Pad, and 81 Pro keyboard.

The new line-up of products is distinguished by purposeful designs, industry-leading technology, and advanced interconnectivity, which is set to take the brand’s fast and smooth experience to all new heights.

The OnePlus 11 5G was launched at a starting price of Rs 56,999 which comes in two colourways — Titan Black and Eternal Green.

It features a 6.7-inch display that comes with a refresh rate of 120 Hz.

The smartphone comes equipped with the 3rd Generation Hasselblad Camera for Mobile with a “three-main-sensor” triple-camera system — 50MP+32MP+48MP.

The smartphone also comes powered by the latest Snapdragon 8 Gen 2 chipset with up to 16GB of RAM.

OnePlus has also designed the ideal companion to the OnePlus 11 5G — the OnePlus Buds Pro 2, which promises to deliver a full-bodied, stereo-quality audio experience with crystal clarity.

The Buds Pro 2 is the second generation of its flagship earbuds, which is priced at Rs 11,999.

Apart from the first 11 buyers, other buyers will get an instant discount of Rs 1,000 on the OnePlus 11 5G, on purchase through ICICI Bank Credit Cards and EMI transactions, and up to 12 months No-Cost EMI on purchase using major credit cards.

Source: IANS

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ASUS launches Vivobook 14 touch, available on Flipkart



NEW DELHI: Taiwanese tech giant, ASUS, today announced the launch of the Vivobook 14 touch (X1402) in India. Vivobook 14 will be available on Flipkart. Strengthening the Vivobook portfolio in the country, ASUS has introduced the new Vivobook 14 (X1402) with touch screen capability as well as technologically sophisticated versatility in a sleek form factor.

The laptop is designed to deliver comfort, convenience, and exceptional battery life. Built for youth and working professionals, the laptop allows users to multitask with a compact style while rendering great performance.

ASUS Vivobook 14 is equipped with up to the latest 12th Generation Intel Core i5-1240P processor which is available at a truly affordable price starting from INR 49,990, making it even more accessible to users in India.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “Flipkart, being one of the leading e-commerce platforms in India, promises the best customer experience and we’re delighted to partner with them and bring our customers all new powerful Vivobook 14 (X1402). We look forward to continuing our long-term association for better customer experience and growth.”


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ASUS launches industry’s first ProArt series laptops in India



NEW DELHI: Taiwanese tech giant ASUS has announced the expansion of its consumer PC lineup with the launch of India’s first ProArt series laptops. Designed for content creators and consumers with the creative edge, ASUS’ ProArt series feature industry-first innovations in the form of ASUS Dial and a touchpad that can support the stylus.

Along with the flagship ProArt StudioBook 16 OLED, ASUS has also launched a series of VivoBook across AMD/ Intel and 14inch/ 16inch variant – VivoBook Pro 14 and VivoBook Pro 15 OLED, VivoBook Pro 14X OLED, and VivoBook Pro 16X OLED, to offer a personalized choice for consumers. The product pricing starts from INR 75,000 and will be sold across online (ASUS e-shop/ Amazon/ Flipkart) and offline (ASUS Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital) channels starting 14th December. The ProArt Studiobook range will be available from January.

ASUS has incorporated innovative designs and cutting-edge technologies in every ProArt product, not only to create unparalleled aesthetics but also to provide powerful performance and an excellent user experience. In addition to the creator series PCs, ASUS has also announced ASUS ProArt Lab, a dedicated program for emerging and established creators across the industry to come together, share and learn from one another. A one-of-a-kind program for upcoming artists, designers, music producers, creators is designed to provide an innovative platform that offers to inspire and train budding creators from the bests in the industry. ASUS ProArt Lab will go live with its first session on 22nd December 2021. For more information please log on to –

Leon Yu, Regional Director, System Business Group, Asus India & South Asia, said, “At ASUS, we strongly believe in building a complete ecosystem for our consumers, by equipping them with not just innovative machines but also enabling proper grooming for them. We have designed and curated a program for budding content creators to learn from the best in the Industry. With the Asus ProArt Lab, we are bullish to create success among the creators’ community through our new ProArt product line-up. India is an important market for us and we will continue to introduce innovation designed to meet the emerging needs of the Indian community.”

The new ProArt laptops are built to remove creativity barriers from our workflow to offer incredible performance, design, and the burgeoning ecosystem for creators, who are always on the move and those who prefer to work in their dedicated workspace. To satisfy content creators in various fields, the ProArt series brings an array of products equipped with unique/ industry-first features such as ASUS Dial design and a touchpad that can support a stylus. Designed to meet the growing requirement of creators, designers, vloggers, and artists, the new StudioBook and VivoBooks are committed to democratizing OLED panels on laptops while featuring the high-end processors from both Intel and AMD, along with NVIDIA Studio and RTX graphics for better compatibility and performance across a range of creative applications. The laptops under the series not only provide accurate image color but also offer powerful and stable performance, along with an exclusive Creator Hub, a tool designed to help professionals optimize system settings, calibrate connected monitors, and quickly access vital apps.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “The recent times have proven to be a catalyst in driving new trends in the industry and has motivated the creators’ fraternity to opt for specialized machines that cater to their specialized requirement. At ASUS, we strive to be the pioneer whenever there is an opportunity for introducing new technology, and the launch of our ProArt series is a step towards bringing something special for the creators’ community.

We are thrilled to announce the launch of the one-of-a-kind program, ASUS ProArt Lab, which aims to further empower the creators’ community enabling them to unleash the unexplored creativity. We’re certain that the new lineup and platform will enable an incredible experience for creators across genres while allowing us to channelize the growth in the creators’ industry.”

ProArt is the fusion of Pro and Art, created by creators, for creators that will kindle the creative flame, capturing the sparks of one’s inspiration, to let you create the uncreated. ASUS has worked with the best creators across the globe to make the best creators’ notebooks in the ProArt series, while the lab inspires to rightful learn from the best in the industry to build a future in the industry.

Product Details:

ProArt StudioBook 16 OLED (H5600)

To turn creative visions into reality, ProArt StudioBook 16 OLED leverages powerful AMD Ryzen 5000 series (H5600) and fast NVIDIA GeForce up to RTX 3070 (H5600) graphics. For outstanding driver stability, the laptop features NVIDIA Studio Drivers to ensure maximum performance, rock-solid reliability, and wide software compatibility. A 16-inch 4K OLED HDR 16:10 display delivers stunning visuals with a 100% DCI-P3 color gamut, PANTONE Validated and Calman Verified certifications, along with factory-calibrated Delta-E < 2 color accuracy and VESA DisplayHDR 500 True Black accreditation. For streamlining creative work, the laptop comes equipped with ASUS Dial for quick, intuitive adjustments while working incompatible Adobe apps, such as Photoshop, Premiere Pro, Photoshop Lightroom Classic, and After Effects. ProArt StudioBook 16 OLED also offers extensive connectivity with ultrafast PCIe 3.0 x4 or PCIe 4.0 x4 SSDs, up to 64 GB of 3200 MHz DDR4 RAM or USB 3.2 Gen 2 Type-C (H5600) ports, plus HDMI 2.1 and an SD Express 7.0 card reader.

VivoBook Pro 14X/16X OLED (M7400, M7600, N7400, N7600)

Creators can shape the future with VivoBook Pro 14X/16X OLED, the ultimate powerhouse for next-generation creativity. VivoBook Pro 14X/16X OLED delivers the speed and accuracy needed to realize creative visions, with a 14-inch or 16-inch NanoEdge 4K OLED display, AMD Ryzen 5000 H Series Mobile Processors or Intel Core i7, and up to NVIDIA GeForce RTX 3050 Ti graphics. The exclusive DialPad allows precise and intuitive control of creative tools, and the dual-fan cooling design with up to a 96 Wh high-capacity battery empowers users to work in undisturbed peace. VivoBook Pro 14X/16X OLED also offers the anodized-metal 0° Black and Cool Silver or weave-coating Meteor White and Comet Grey color options, inspiring users to unleash the possibilities for a bright, colorful future.

VivoBook Pro 14/15 OLED (M3401, M3500, K3400, K3500)

The modern, unique VivoBook Pro 14/15 OLED shows its true colors to the world: its two distinctive color options, Quiet Blue or Cool Silver, give off a bright, positive vibe. With its stunning 14-inch or 15-inch NanoEdge 2.8, K/FHD OLED display, and awe-inspiring Harman Kardon-certified audio, VivoBook Pro 14/15 OLED immerse users in whatever they are doing, whether work or play. Featuring the latest AMD Ryzen 5000 H Series Mobile Processors or Intel Core™ i7, NVIDIA GeForce RTX 3050 graphics, a dual-fan cooling system, and ultrafast Wi-Fi 6, the ultra-stylish VivoBook Pro 14/15 OLED lets users achieve their true potential.

Model Name Model No CPU Asus Estore/Offline(ROG/AES/MFR/Other all offline Store) Starting Price
Vivobook Pro 15 OLED K3500 Intel Flipkart/Asus Estore/Offline(ROG stores/Asus Exclusive Stores) ₹   74,990.00
Vivobook Pro 14 OLED K3400 Intel Flipkart/Reliance/Croma/Vijay Sales ₹   74,990.00
Vivobook Pro 14 OLED M3401 AMD Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) ₹   94,990.00
Vivobook Pro 14X OLED N7400 Intel Amazon/Reliance/Croma/Vijay Sales/Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) ₹   94,990.00
Vivobook Pro 15 OLED M3500 AMD Flipkart/Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) ₹  1,04,990.00
Vivobook Pro 14X OLED M7400 AMD Flipkart/Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) ₹  1,09,990.00
Vivobook Pro 16X OLED M7600 AMD Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) ₹  1,24,990.00
ProArt StudioBook 16 OLED H5600 AMD To be available from January 2022

Flipkart/Amazon/ Offline(ROG stores/Asus Exclusive Stores)

₹  1,69,990.00
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