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WinZO partners with Voodoo

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NEW DELHI: India’s largest social gaming platform, WinZO has partnered with France based leading casual games’ publisher, Voodoo. The collaboration will see the launch of Voodoo’s two most popular titles, Crowd City and Dune on WinZO, both of whom collectively have 300 million downloads globally.

The French video game developer- Voodoo is a global market leader in hyper-casual gaming and has over 150+ massively popular titles garnering over 5.2 billion downloads worldwide till date. As a part of the collaboration, WinZO will assist the global giant with its distribution and lend its technological expertise for the vernacular Indian market. With this partnership, Voodoo will be able to leverage WinZO’s 65 million+ premium quality users. 55% of WinZO’s users who prefer pay-to-play formats spend over 60 Minutes on the platform daily.

Association with WinZO, which hosts 80+ games in 12+ languages and has 80% users consuming the app in non-English language, will further empower the Voodoo titles to be more culturally relevant for the Tier II-V audience of Bharat, garnering deeper penetration and better engagements from the region compared to their alternate distribution sources.

The collaboration is focused on upgrading games for optimal performance with low end smartphones and fluctuating internet connectivity – a problem predominant to the Indian market. The upgrade aims to provide premium quality gaming experience for the users in Tier II-V cities where infrastructural challenges are prevalent.

Apart from distribution and technological collaborations, WinZO has 50,000 registered vernacular micro influencers who support creation of localized social media content around the titles, which could enable 1 billion + impressions, as projected. Over 300+ game developers who have integrated their games on WinZO have benefitted from WinZO’s unique and innovative integration methodology will promise a 100X revenue when compared to alternative revenue sources, such as in-app purchases and advertisements.

Upon integration of the game, the performance and analytics can be accessed by the developers on WinZO’s developer console (console.winzogames.com) which is an effort towards ensuring transparency and continuous user feedback.

Commenting on the new association, Saumya Singh Rathore, the co-founder of WinZO said, “This collaboration between WinZO and Voodoo is a very organic one with both the organizations being the leaders in the Indian and global casual gaming ecosystems respectively. This is not only a testament to WinZO’s deep technical expertise, presence and understanding of the Indian market, but also its global standard of operations. We are confident that this collaboration with Voodoo will bring multiple titles for our users together and prove to be mutually beneficial. We, at WinZO are committed to ensuring the success of all developer partners.”

Towards its efforts of developing the gaming development, WinZO recently had announced $20 Million game developer fund III with the idea to wholistically boost the global game development ecosystem including game development, economies around gaming, content creation, live-ops, and security through Capital investment, infrastructural support and monetization support.

For Voodoo, India accounts for 10% of their downloads of which only 0.5% contributes to their revenues. It is this vast revenue potential from the market that remains to be capitalized due to low Average Revenue per user (ARPU) from the region. WinZO predicts, Voodoo can benefit from this partnership given the access which they get to the 55% premium paying user base of WinZO. The innovative micro-transaction-based model may prove to be a game changer for international titles trying to make a mark in the Indian market.

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Appointments

Airtel appoints former Cabinet Secretary as independent director

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NEW DELHI: Bharti Airtel, India’s premier communications solutions provider, today announced the appointment of PK Sinha and Shyamal Mukherjee as Independent Directors on its Board of Directors. The appointments are subject to approval by shareholders at Airtel’s upcoming Annual General Meeting.

PK Sinha, IAS (Retd.), served as the Cabinet Secretary for more than 4 years before moving to the Prime Minister’s Office. He retired from there in March 2021 after 44 years of continuous service to the nation. He has been a Government nominee Director in numerous major Public Sector Undertakings and is well versed with the principles of healthy corporate governance.

Shyamal Mukherjee is the former Chairman and Senior Partner of PwC lndia and was at the forefront of making PwC a future-ready firm. Shyamal began his professional journey with PwC in 1984 and became a partner in 1993. He held several leadership roles at PwC India, including Brand & Strategy leader and Leader of India Tax practice. Shyamal also serves as an Independent Director on the board of ITC Ltd and a member of its Audit Committee.

The Company added that Manish Kejriwal, Lead Independent Director, would be retiring on September 25, 2022 on completion of his second tenure. Shishir Priyadarshi would be leaving the board with effect from October 31, 2022 to devote time towards his other professior,21 commitments. D. K. Mittal IAS (Retd.), would be designated as Lead Independent Director with effect from September 26, 2022.

Sunil Bharti Mittal, Chairman, Bharti Airtel said: “Airtel takes pride in having one of the most distinguished Board of Directors that is committed to high standards of corporate governance. These appointments are made with a long term view – to make the board future-ready, address the long term requirements of the Company and ensure smooth transition in key board positions. On behalf of the Board, I welcome PK Sinha and Shyamal Mukherjee and their valuable experience will add immense value to Airtel’s growth journey. I also want to thank fv1ani:;h Kejriwal and Shishir Priyadarshi for their tremendous contribution to Airtel.”

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5g

Narendra Modi inaugurates India’s first 5G testbed; says aims to roll out 6G end of decade

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NEW DELHI: India is targeting the rollout of 6G telecom network, which will provide ultra high speed internet connectivity, by the end of the decade, Prime Minister Narendra Modi said on Tuesday.

India currently has 3G and 4G telecom networks and companies are gearing up to launch 5G over the next few months.

Speaking at the silver jubilee event of telecom sector regulator TRAI here, he said it is estimated that the 5G network rollout will add USD 450 billion to the Indian economy.

“This is not just increasing internet speed but also the pace of development and creating jobs,” he said, adding the 5G technology will bring positive change in governance of the country, ease of living and ease of doing business.

It will boost growth in agriculture, health, education, infrastructure and logistics, he said.

Connectivity, Modi said, will decide the progress of the country in the 21st century and so modern day infrastructure needs to be rolled out.

According to the prime minister, a task force has started work on rolling out 6G network by the end of the decade.

Taking potshots at the previous Congress-led UPA government, Modi said the 2G era was symbolic of policy paralysis and corruption.

The country, under his government, has moved transparently to 4G and is now going to 5G.

Teledensity and internet users are fast expanding, he said, adding that mobile manufacturing units in India have expanded from 2 to over 200 and the country is now the world’s biggest mobile manufacturing hub.

The prime minister also said that his government has encouraged healthy competition that has led to India having one of the cheapest telecom data charges in the world.

Indigenous 5G test bed in telecom sector is an important step in India’s self-reliance, he added.

PM Modi virtually inaugurates India’s first 5G testbed costing Rs 220 crore

Prime Minister Narendra Modi on Tuesday inaugurated the country’s first 5G testbed to enable startups and industry players to test and validate their products locally and reduce dependence on foreign facilities.

The testbed has been set up at a cost of around Rs 220 crore. Speaking at the silver jubilee celebrations of the Telecom Regulatory Authority of India (Trai), the Prime Minister said the 5G testbed is an important step for self-reliance in the direction of critical and modern technologies.

“I invite youth friends, researchers and companies to utilise the testing facility for making 5G technology,” Modi said.

The 5G testbed has been developed as a multi-institute collaborative project by eight institutes led by IIT Madras.

In the absence of a 5G testbed, startups and other industry players were required to go abroad to test and validate their products for installation in a 5G network.

The other institutes that participated in the project are IIT Delhi, IIT Hyderabad, IIT Bombay, IIT Kanpur, IISc Bangalore, Society for Applied Microwave Electronics Engineering & Research (SAMEER) and Centre of Excellence in Wireless Technology (CEWiT).

The testbed facility will be available at 5 different locations.

Source: Press Trust of India

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5g

5G now in 1947 cities across 72 countries

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NEW DELHI: Viavi Solutions said that it has released new industry data revealing that the number of cities with 5G networks now stands at 1,947 globally. Despite the pandemic, 5G cities came online at a rate of nearly two per day, with the addition of 635 new 5G cities in 2021, according to the new VIAVI report “The State of 5G,” now in its sixth year.

By the end of January 2022, 72 countries had 5G networks in place, with the newest crop of 5G countries comprising Argentina, Bhutan, Kenya, Kazakhstan, Malaysia, Malta and Mauritius, which all came online in the second half of 2021. Europe, Middle East & Africa (EMEA) has overtaken Asia Pacific including Greater China (APAC) to become the region with the most 5G cities at 839. APAC has 689 5G cities and the Americas has 419.

Not surprisingly, the world’s two largest economies, the United States and China are the countries with the most 5G cities. China now has 356 5G cities and the United States has 296. The Philippines remained in the third spot globally with a total of 98 5G cities.

Currently, most 5G networks deployed are Non-Standalone (NSA) networks, meaning that 5G equipment is added to existing 4G network infrastructure. There are currently 24 Standalone (SA) 5G networks globally, meaning that they have been built using a new 5G core network. It is widely considered that many of the next-generation use cases and monetization models associated with 5G, beyond enhanced Mobile Broadband (eMBB) will only be possible when Standalone 5G networks built on new 5G core networks are in place.

The State of 5G also highlights the growing Open RAN ecosystem, combining mobile operators as well as software and infrastructure vendors, seeking to develop an open, virtualized Radio Access Network (RAN) with embedded Artificial Intelligence (AI) control. As of March 2022, 64 operators have publicly announced their participation in the development of Open RAN networks. This breaks down to 23 live deployments of Open RAN networks, 34 in the trial phase with a further seven operators that have publicly announced they are in the pre-trial phase.

“5G continued to expand, despite the headwinds of a global pandemic,” said Sameh Yamany, CTO, VIAVI Solutions. “What comes next in 5G is the reinforcement of networks. This will take a couple of forms. Firstly, we expect to see more Standalone 5G networks, which will deliver on much of the promise of 5G, both for the operator and for the wider ecosystem of users. And secondly, we expect to see Open RAN continue its rapid development and start to become a de facto standard. VIAVI will continue to play a central role in testing those new networks as they are built and expanded.”

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