Connect with us

Mobile Services

OTT TV & Video Subscriptions to Reach 2 billion Globally by 2025

Published

on

NEW DELHI: A new report from Juniper Research has found that there will be nearly 2 billion active subscriptions to on-demand video services in 2025; a 65% increase over the end of 2020.

The primary engine for this growth will be from traditional broadcasters, who are increasingly turning to streaming services in order to extend their reach and compete with online video giants such as Netflix and Amazon Prime Video.

The new research, OTT TV & Video Streaming: Evolving Trends, Future Strategies & Market Forecasts 2020-2025, notes that traditional broadcasters are turning to hybrid services, a combination of subscription- and advertising-supported monetisation, such as NBC’s Peacock, and CBS All Access, which offer tiered services that still generate subscription revenue but show advertisements in lower-priced bands in order to keep end user prices down. Juniper Research anticipates that these services will account for $1.4 billion in advertising spend in 2025.

For more insights, download our free whitepaper: Tuning into the Future of Video Streaming.

Further Monetisation to Combat Subscription Fatigue

Juniper Research’s report notes that, as subscription services become increasingly prominent, particularly in the US, different models will be needed to combat subscription fatigue. The report estimates that in 2020 there was an average of four SVOD subscriptions per household in the US, but with growth slowing significantly from 2021.

“Thanks to this high level of market saturation, streaming providers need to keep their offerings competitive to retain subscribers”, notes research co-author Nick Hunt. “Hybrid monetisation is one way that VOD providers can keep their offerings low-cost, and therefore less likely to be dropped.”

Social Video Brings Lower Ad Growth

The report shows that over 70% of streamed video sessions in the next five years will occur on smartphones, thanks to the emergence of social videos on platforms like TikTok. However, these do not yield a high number of advert slots per video watched, meaning that smartphone advertising spend will only grow at an average rate of 2% each year over the forecast period.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

5g

Narendra Modi inaugurates India’s first 5G testbed; says aims to roll out 6G end of decade

Published

on

NEW DELHI: India is targeting the rollout of 6G telecom network, which will provide ultra high speed internet connectivity, by the end of the decade, Prime Minister Narendra Modi said on Tuesday.

India currently has 3G and 4G telecom networks and companies are gearing up to launch 5G over the next few months.

Speaking at the silver jubilee event of telecom sector regulator TRAI here, he said it is estimated that the 5G network rollout will add USD 450 billion to the Indian economy.

“This is not just increasing internet speed but also the pace of development and creating jobs,” he said, adding the 5G technology will bring positive change in governance of the country, ease of living and ease of doing business.

It will boost growth in agriculture, health, education, infrastructure and logistics, he said.

Connectivity, Modi said, will decide the progress of the country in the 21st century and so modern day infrastructure needs to be rolled out.

According to the prime minister, a task force has started work on rolling out 6G network by the end of the decade.

Taking potshots at the previous Congress-led UPA government, Modi said the 2G era was symbolic of policy paralysis and corruption.

The country, under his government, has moved transparently to 4G and is now going to 5G.

Teledensity and internet users are fast expanding, he said, adding that mobile manufacturing units in India have expanded from 2 to over 200 and the country is now the world’s biggest mobile manufacturing hub.

The prime minister also said that his government has encouraged healthy competition that has led to India having one of the cheapest telecom data charges in the world.

Indigenous 5G test bed in telecom sector is an important step in India’s self-reliance, he added.

PM Modi virtually inaugurates India’s first 5G testbed costing Rs 220 crore

Prime Minister Narendra Modi on Tuesday inaugurated the country’s first 5G testbed to enable startups and industry players to test and validate their products locally and reduce dependence on foreign facilities.

The testbed has been set up at a cost of around Rs 220 crore. Speaking at the silver jubilee celebrations of the Telecom Regulatory Authority of India (Trai), the Prime Minister said the 5G testbed is an important step for self-reliance in the direction of critical and modern technologies.

“I invite youth friends, researchers and companies to utilise the testing facility for making 5G technology,” Modi said.

The 5G testbed has been developed as a multi-institute collaborative project by eight institutes led by IIT Madras.

In the absence of a 5G testbed, startups and other industry players were required to go abroad to test and validate their products for installation in a 5G network.

The other institutes that participated in the project are IIT Delhi, IIT Hyderabad, IIT Bombay, IIT Kanpur, IISc Bangalore, Society for Applied Microwave Electronics Engineering & Research (SAMEER) and Centre of Excellence in Wireless Technology (CEWiT).

The testbed facility will be available at 5 different locations.

Source: Press Trust of India

Continue Reading

Mobile Services

Airtel joins hands Tech Mahindra

Published

on

NEW DELHI: Bharti Airtel (Airtel), India’s premier communications solutions provider, and Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions, today announced a strategic partnership to build and market innovative solutions for India’s digital economy by bringing together their core strengths.

Airtel and Tech Mahindra will co-develop and market 5G use cases in India. Airtel has been spearheading 5G demos and testing in India while Tech Mahindra has developed world-class 5G applications and platforms. Airtel and Tech Mahindra will set up a joint 5G innovation lab for developing Make in India use cases for the Indian and global markets.

The two companies will also bring to market customized Enterprise Grade Private Networks, which will be at the core of the digital economy. These solutions will focus on combining Airtel’s industry leading integrated connectivity portfolio of 5G ready mobile network, Fiber, SDWAN, and IoT along with Tech Mahindra’s proven system integration capabilities. The companies will initially focus on segments such as Automobiles, Aviation, Ports, Utilities, Chemicals, Oil & Gas and expand to other industries going forward.

Airtel and Tech Mahindra will also offer secure Cloud and Content Delivery Network (CDN) solutions to businesses. With enterprises rapidly moving to cloud based platforms as part of their digital transformation journeys, Airtel has built a formidable Hybrid Cloud portfolio with Airtel Cloud, Airtel IQ (CPaaS) alongside CDN offerings. Further, the two companies will explore leveraging Tech Mahindra’s technological expertise to support Airtel in Cloud Engineering, implementation of tools for Cloud Orchestration.

Ganesh Lakshminarayanan, CEO-Enterprise Business, Bharti Airtel said: “Airtel and Tech Mahindra have a shared vision of supporting the growth of India’s digital ecosystem. We are delighted to join forces with Tech Mahindra to bring to market a range of cutting-edge digital solutions for the emerging requirements of enterprises. With proven technology capabilities and deep customer trust enjoyed by the two brands, we believe this is a win-win partnership.”

Manish Vyas, President, Communications, Media and Entertainment Business, and CEO, Network Services, Tech Mahindra, said: “5G ecosystem will unlock immense opportunities for industries across sectors to improve productivity and enhance customer experience through digitally powered new-age platforms and solutions. We are excited to partner with Airtel to provide innovative and cutting-edge solutions for enterprise customers. In line with Tech Mahindra’s NXT.NOWTM framework, this collaboration is focused on offering next-generation services to the Indian market by enabling transformation via network, cloud engineering and customer experience.”

As part of NXT.NOWTM framework, which aims to provide ‘Seamless Customer Experience’, Tech Mahindra focuses on investing in emerging technologies and solutions that enable digital transformation and meet the evolving needs of changing customers.

 

 

Continue Reading

5g

3 Scandinavia expands 5G footprint with Enea’s policy control technology

Published

on

NEW DELHI: 3 Scandinavia, a leading provider of voice and broadband services, has deployed Enea’s 5G policy control solution as it continues to expand its 5G footprint. The solution will allow 3 Scandinavia to effectively launch, manage, and monetize new services in Sweden and Denmark.

Enea’s powerful policy platform will allow the Nordic network provider to differentiate services and ensure that all subscribers benefit from a consistent quality of service to match their chosen pricing plans.

Enea’s policy management platform, a fully virtualized, multi-vendor solution, has provided 4G policy control functionality for 3 Scandinavia since 2008. As the operator looked to scale its capabilities with virtualized architecture, it turned to Enea for 5G policy control. Enea’s platform delivers robust connectivity and cost-effective service management while bringing operational agility through its tight integration with provisioning systems. It is also vendor agnostic, which means that the operator has the freedom to work with any network access provider and can configure new types of 4G and 5G services in a matter of minutes.

“We are always striving to offer innovative services that appeal to our growing base of subscribers,” says Per Stigenberg, CTO at 3 Scandinavia. “In today’s world of stream-based entertainment and hybrid working, this means taking full advantage of everything 5G has to offer. Enea has demonstrated a thorough understanding of our needs and with their flexible product approach we are now able to deliver a next-generation connectivity experience for all our subscribers in Sweden and Denmark”

The solution from Enea also enables the operator to effectively manage several of its virtual Policy Control Functions (PCFs) across two physical locations in Scandinavia. With Enea’s platform deployed, 3 Scandinavia can efficiently support fully redundant 5G voice and data services throughout both Sweden and Denmark, allowing the operator to seamlessly control policies as subscribers move between 4G and 5G, and across their networks.

“Policy control is very much the brains of the operation when it comes to providing cellular services to millions of subscribers,” says Jonas Jacobsson, Senior Vice President of Service Provider Sales at Enea. “Without it, there is simply no way to differentiate service in terms of data allowance or speed, particularly with 5G where these configurations become even more granular.”

A report from Deloitte found that the number of 5G subscribers in Scandinavia has more than doubled in the past two years. As networks grow, policy plays a critical role to help operators scale and monetize 5G.

Continue Reading

Trending