NEW DELHI: A new report from Juniper Research has found that there will be nearly 2 billion active subscriptions to on-demand video services in 2025; a 65% increase over the end of 2020.
The primary engine for this growth will be from traditional broadcasters, who are increasingly turning to streaming services in order to extend their reach and compete with online video giants such as Netflix and Amazon Prime Video.
The new research, OTT TV & Video Streaming: Evolving Trends, Future Strategies & Market Forecasts 2020-2025, notes that traditional broadcasters are turning to hybrid services, a combination of subscription- and advertising-supported monetisation, such as NBC’s Peacock, and CBS All Access, which offer tiered services that still generate subscription revenue but show advertisements in lower-priced bands in order to keep end user prices down. Juniper Research anticipates that these services will account for $1.4 billion in advertising spend in 2025.
For more insights, download our free whitepaper: Tuning into the Future of Video Streaming.
Further Monetisation to Combat Subscription Fatigue
Juniper Research’s report notes that, as subscription services become increasingly prominent, particularly in the US, different models will be needed to combat subscription fatigue. The report estimates that in 2020 there was an average of four SVOD subscriptions per household in the US, but with growth slowing significantly from 2021.
“Thanks to this high level of market saturation, streaming providers need to keep their offerings competitive to retain subscribers”, notes research co-author Nick Hunt. “Hybrid monetisation is one way that VOD providers can keep their offerings low-cost, and therefore less likely to be dropped.”
Social Video Brings Lower Ad Growth
The report shows that over 70% of streamed video sessions in the next five years will occur on smartphones, thanks to the emergence of social videos on platforms like TikTok. However, these do not yield a high number of advert slots per video watched, meaning that smartphone advertising spend will only grow at an average rate of 2% each year over the forecast period.
Vi showcases 5G
NEW DELHI: Vodafone Idea Limited (VIL), leading telecom operator, today demonstrated a range of 5G-based technology solutions as part of its ongoing 5G trials on government allocated 5G spectrum in Pune, Maharashtra and Gandhinagar, Gujarat.
According to Ravinder Takkar, MD & CEO, Vodafone Idea Limited, “With our 5G trials underway, Vi is preparing to take India on the next journey of fifth generation wireless mobile communication technology. Our 5G trials showcase a whole new world of possibilities across various domains that promise a new era of technology advancement in India. I am confident that 5G will bring a better tomorrow that will deliver significant benefits to consumers, businesses and society, driving digital economy growth in India.”
Today, we demonstrated a range of 5G-based #technology solutions as part of Vi's ongoing #5G trials. Here's a glimpse of our differentiated use case demos for enterprises & consumers. #5GForABetterTomorrow #Vi pic.twitter.com/3GGoXVzfKe
— Vi_News (@VodaIdea_NEWS) November 26, 2021
With the purpose for a better tomorrow, Vi has been conducting 5G trials and developed a wide range of use cases relevant for Enterprises and Consumers in India. Vi has partnered with industry leaders like L&T Smart World & Communication, Athonet, Indian start-ups like Vizzbee & Tweek Labs, and technology leaders – Ericsson and Nokia for trialling use cases in the two locations.
Committed to helping its customers thrive and have a better tomorrow, Vi is leveraging the power of 5G technology across segments such as industry 4.0, smart cities, smart healthcare, smart workplace, smart education, smart agriculture, gaming, amongst others. Vi’s trials have proven that high data speed, low latency and reliability of 5G technology, can bring about massive developments by enhancing business performance, revolutionizing customer experience, changing consumer lifestyle and positively impacting people dwelling in remote corners of India.
Vi has been allocated 26 GHz and 3.5 GHz spectrum in the mmWave band by the DoT, for 5G network trials and use cases. Vi has achieved peak speeds in excess of 1.5 Gbps on 3.5 GHz, more than 4.2 Gbps on 26 GHz and up to 9.8 Gbps on backhaul spectrum of E-bands.
The 5G trial network set up by Vi in Pune, deploys Ericsson Radios and Ericsson Dual Mode Core based on cloud native technology comprising of 5G SA, 5G NSA & LTE packet core functions. All use cases demonstrated in Pune have been developed over Ericsson’s 5G technology solutions.
In Gandhinagar, Vi is using Nokia’s AirScale radio portfolio and Microwave E-band solution for the trial that support enterprises, both large and small and medium businesses with reliable connectivity. Vi use cases in Gandhinagar were demonstrated via a live telecast at the special media preview held in Pune.
Vi launches new tariff plans for Digital India
NEW DELHI: Vodafone Idea Limited (VIL), India’s leading telecom service provider, has announced the launch of its new tariff plans for prepaid users in India. The new plans will be available starting 25th November 2021.
The new plans will start the process of ARPU improvement and help address the financial stress faced by the industry.
These tariff plans will allow VIL to continue improving India’s Fastest Mobile Network, verified by Ookla®, the global leader in fixed broadband and mobile network testing applications. Vi remains committed to play its role in accelerating the realization of the Digital India vision of the government.
In line with its commitment to providing its customers with simple and convenient products, Vi has curated an optimum range of feature rich plans for both voice and data. Customers can avail their benefits by selecting the plan best suited to their specific needs.
Users can visit www.myvi.in for more details, starting 25th November, 2021.
Airtel announces revised mobile tariffs
NEW DELHI: Bharti Airtel has always maintained that the mobile Average Revenue Per User (ARPU) needs to be at Rs 200 and ultimately at Rs 300, so as to provide a reasonable return on capital that allows for a financially healthy business model.
We also believe that this level of ARPU will enable the substantial investments required in networks and spectrum. Even more important, this will give Airtel the elbow room to roll out 5G in India.
Therefore, as a first step, we are taking the lead in rebalancing our tariffs during the month of November. Accordingly our new tariffs as indicated below will come into effect from November 26, 2021.
Airtel’s New Prepaid Tariffs
|Current Price (Rs)||Validity||New Price (Rs)||Benefits|
|Tariffed Voice Plans|
|79||28 days||99||50% more talktime of Rs 99, 200MB data
1p/sec voice tariff
|Unlimited Voice Bundles|
|149||28 days||179||Unlimited calling, 100 SMS/day, 2 GB data|
|219||28 days||265||Unlimited calling, 100 SMS/day, 1 GB/day data|
|249||28 days||299||Unlimited calling, 100 SMS/day, 1.5 GB/day data|
|298||28 days||359||Unlimited calling, 100 SMS/day, 2 GB/day data|
|399||56 days||479||Unlimited calling, 100 SMS/day, 1.5 GB/day data|
|449||56 days||549||Unlimited calling, 100 SMS/day, 2 GB/day data|
|379||84 days||455||Unlimited calling, 100 SMS/day, 6 GB data|
|598||84 days||719||Unlimited calling, 100 SMS/day, 1.5 GB/day data|
|698||84 days||839||Unlimited calling, 100 SMS/day, 2 GB/day data|
|1498||365 days||1799||Unlimited calling, 100 SMS/day, 24 GB data|
|2498||365 days||2999||Unlimited calling, 100 SMS/day, 2 GB/day data|
|48||Unlimited||58||3 GB data|
|98||Unlimited||118||12 GB data|
|251||Unlimited||301||50 GB data|
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