NEW DELHI: Consumers expect connected technology to become more flexible and interactive going forward and see devices enabling more pro-active, and even creative choices in a wide range of everyday life situations by 2030.
The tenth edition of the Ericsson ConsumerLab 10 Hot Consumer Trends report highlights consumer predictions about the various roles that connected intelligent machines could take on going forward. Each of these roles could be seen as new service areas, opening a range of opportunities for 5G service providers to gradually extend intelligent networks to their customers.
At Ericsson Research, our vision is that advances in AI and cellular communications technology will enable connected intelligent machines to securely communicate across the networks of tomorrow. In the process, they could make the world more responsive to consumer needs than ever before, given that consumers predict intelligent connectivity to enable services that go way beyond the mobile broadband experiences of today.
Based on long-standing global trend research, the ConsumerLab 10 Hot Consumer Trends 2030 report represents the expectations and predictions of 50 million early technology adopters across 15 major cities including Delhi.
In this study, respondents rated 112 connected intelligent machine concepts, ranging from a human-centered to a more rational perspective. The result is an overview of the 10 roles consumers expect connected intelligent machines to take in everyday life by 2030. Each trend in the report depicts a specific role that such machines could take.
Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, and author of the report, says: “I was surprised to see that consumer expectations on smarter connectivity are higher than for any other connected intelligent machine type. The Connectivity Gofers trend includes predictions that devices will intelligently adapt to any signal, with use of cellular, Wi-Fi and fixed connectivity being seamless, as well as smart signal locators that guide users to spots with optimal coverage even in crowded areas.”
“This points to opportunities for 5G service providers to gradually extend intelligent networks to cover a whole range of new services for their customers, and each of the machine roles we present in this report could be seen as a whole new service area,” he added.
“The Community Bots trend, for example, highlights the role machine intelligence could take in providing much needed community services. The Explainers puts forward the idea that all connected devices need to be able to explain themselves to users, and Sustainability bots focuses on the increased need for localized intelligent climate advice going forward,” said Dr. Michael
“What all of these potential services have in common is that they rely on intelligently communicating across devices and thus puts the networking aspect even more in the front seat than today,” he added.
The 10 Hot Consumer Trends for 2030 (global and local insights)
Body bots: Get a power-up – 76 percent of global consumers predict there will be intelligent posture-supporting suits. Consumers in Delhi are more supportive with 84 percent voting for this concept idea.
Guardian angels: Three-quarters globally believe that privacy guardians will help fool surveillance cameras and block electronic snooping. Delhi consumers stand at 82 percent – clearly, using technology to help guard oneself in the digital world is very important for them.
Community bots: Seventy-eight percent global consumers believe electronic watchdog services will alert neighborhood allies to any trespassers. However, a higher percentage of consumers from Delhi (81 percent) prefer gardening devices like mowers that team up to also keep common areas tidy.
Sustainability bots: Future weather will be extreme – 82 percent globally and 85 percent in Delhi believe devices will share data and warn about local rain torrents or heat blasts.
Home officers: WFH uninterrupted – 79 percent of global consumers say smart speakers will project noise-canceling walls around the home office space. However, majority consumers in Delhi (89 percent) predict smart electricity meters that calculate electricity used for work at home (including related activities) to be a reality by 2030.
Explainers: While over 8 in 10 globally predict automated financial management systems that explain how your investments are handled, at 87 percent consumers in Delhi are slightly more interested in the concept idea of cars that only drive autonomously when traffic is calm enough for driving decisions to be explained to the driver.
Connectivity gofers: Smart signal locators will be able to guide you to optimal connectivity spots, say 83 percent of global consumers. 86 percent consumers in Delhi have voted for the concept idea of home access points that automatically connect your devices to fiber, cable, 5G and Wi-Fi to be a reality by 2030.
Baddie bots: A baddie bot that can be trained to carry out burglaries or attack other people is wanted by 37 percent of global AR/VR users. 87 percent in Delhi believe hacking networks that learn the behaviors of one’s devices in order to infiltrate them and take control will be in use by 2030.
Media creators: Machines will curate content. Sixty-two percent globally think game consoles will make original games based on their game play. Majority consumers in Delhi (76 percent) believe it is likely that artificial musicians that write and perform their own music will do better on the hit charts than humans in 2030
Bossy bots: Around 7 in 10 global consumers believe that social network AIs will understand your personality and build up a circle of friends that is good for your mental and physical wellbeing. Interest in this concept idea is higher among consumers in Delhi at 84 percent.
Ericsson signs $8.3 billion 5G deal with Verizon
NEW DELHI:Ericsson said that it has signed $8.3 billion agreement with Verizon to provide its industry-leading 5G solutions to accelerate the deployment of Verizon’s world-class next-generation 5G network in the U.S.
Niklas Heuveldop, President and Head of Ericsson North America, says: “This is a significant strategic partnership for both companies and what we’re most excited about is bringing the benefits of 5G to U.S. consumers, enterprises and the public sector. We’re looking forward to working with Verizon to leverage solutions like Cloud RAN and our Street Macro, adding depth and versatility to 5G network rollouts across the U.S.”
“With this new agreement, we will be able to continue driving innovation and widespread adoption of 5G,” said Kyle Malady, Chief Technology Officer for Verizon. “We are pleased to continue this work through our long-standing relationship with Ericsson.”
Under this $8.3 billion USD agreement, Verizon will deploy Ericsson’s 5G MIMO C-band, low-band and millimeter wave (mmWave) solutions to enhance and expand Verizon’s 5G Ultra Wideband coverage, network performance and user experience. Ericsson’s technology solutions, including Massive MIMO, Ericsson Spectrum Sharing and Ericsson Cloud RAN, complement the high-performing Ericsson Radio System portfolio to support 5G services. Ericsson’s industry-leading software functionality provides end-users with the speed and performance they expect from 5G networks.
In 2020, Verizon was the first communications service provider to receive a commercial 5G mmWave Street Macro base station from Ericsson’s award-winning new state-of-the-art U.S. smart factory in Lewisville, Texas. Ericsson is committed to building and accelerating the nationwide build-out of 5G across the country.
JioPhone Next, co-developed with Google, to be most affordable smartphone globally: Mukesh Ambani
The feature phone market registered a 14 per cent y-o-y growth during the quarter driven by strong shipments of JioPhone under its new model and subsequent promotions, as per Counterpoint.
Source: Press Trust of India
Samsung launches new 5G Radio with integrated antennas
NEW DELHI: Samsung Electronics said that it has unveiled a new radio designed to help mobile operators overcome the challenges they face in deploying 5G networks.
Announced at “Samsung Networks: Redefined,” the new One Antenna Radio features integrated antennas, providing operators with the ability to simplify and speed up 5G installations by consolidating a 3.5GHz Massive MIMO radio with low-band and mid-band passive antennas into a single form factor.
As operators continue to extend their 5G coverage, a key challenge they face is the space and footprint restrictions at sites and on towers. Samsung’s all-in-one radio will address varied environmental and site demands–easing installation, saving space and reducing OPEX for operators. The new solution will become part of Samsung’s Radio Access Network (RAN) portfolio in early 2022, initially targeting the European market.
Key benefits of Samsung’s One Antenna Radio are:
Site Simplification: The streamlined solution uses compact hardware to blend into a municipality’s environment, and reduces cabling and hardware elements to minimize visual impact in dense urban areas.
Simplified Installation: Deployment is made simple by eliminating the need to install and connect radios and multiple antennas separately, accelerating installation and reducing labor costs.
OPEX Savings: By requiring less space on sites or towers, and with a smaller footprint, operators can save on expenses, including rental and maintenance costs.
“We are proud to introduce our One Antenna Radio to provide industry-leading performance that’s designed to address various deployment environments,” said Wonil Roh, Senior Vice President and Head of Product Strategy, Networks Business at Samsung Electronics.
“Recognizing that mounting hardware, cabling, crew site time and space limitations are a challenge for most operators, we created a solution to help tackle this issue, and expand deployment boundaries,” he added.
Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.
Ericsson signs $8.3 billion 5G deal with Verizon
Comviva launches next gen digital wallet and payment platform-mobiquity Pay X
IT rules 2021 empowering, protecting users, asserts Ashwini Vaishnaw
China orders takedown of 25 apps from ride service Didi
4g6 months ago
Vi ramps up GIGAnet 4G network capacity in Gujarat
4g6 months ago
Farooq Abdullah requests Narendra Modi to restore 4G internet in Jammu & Kashmir
4g5 months ago
Vi ramps up GIGAnet 4G network capacity in Uttar Pradesh
Appointments4 months ago
Amit Chadha takes charge as CEO & MD of L&T Technology Services
Appointments3 months ago
LTI appoints Anil Rander as its Chief Financial Officer
4g3 months ago
Spectrum Auction 2021: Telecom Department assigns frequencies to successful bidders
Appointments3 months ago
HCL Infosystems names Alok Sahu as CFO; to succeed Kapil Kapur
Appointments3 months ago
UserTesting names Jon Pexton Chief Financial Officer