NEW DELHI: Consumers expect connected technology to become more flexible and interactive going forward and see devices enabling more pro-active, and even creative choices in a wide range of everyday life situations by 2030.
The tenth edition of the Ericsson ConsumerLab 10 Hot Consumer Trends report highlights consumer predictions about the various roles that connected intelligent machines could take on going forward. Each of these roles could be seen as new service areas, opening a range of opportunities for 5G service providers to gradually extend intelligent networks to their customers.
At Ericsson Research, our vision is that advances in AI and cellular communications technology will enable connected intelligent machines to securely communicate across the networks of tomorrow. In the process, they could make the world more responsive to consumer needs than ever before, given that consumers predict intelligent connectivity to enable services that go way beyond the mobile broadband experiences of today.
Based on long-standing global trend research, the ConsumerLab 10 Hot Consumer Trends 2030 report represents the expectations and predictions of 50 million early technology adopters across 15 major cities including Delhi.
In this study, respondents rated 112 connected intelligent machine concepts, ranging from a human-centered to a more rational perspective. The result is an overview of the 10 roles consumers expect connected intelligent machines to take in everyday life by 2030. Each trend in the report depicts a specific role that such machines could take.
Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, and author of the report, says: “I was surprised to see that consumer expectations on smarter connectivity are higher than for any other connected intelligent machine type. The Connectivity Gofers trend includes predictions that devices will intelligently adapt to any signal, with use of cellular, Wi-Fi and fixed connectivity being seamless, as well as smart signal locators that guide users to spots with optimal coverage even in crowded areas.”
“This points to opportunities for 5G service providers to gradually extend intelligent networks to cover a whole range of new services for their customers, and each of the machine roles we present in this report could be seen as a whole new service area,” he added.
“The Community Bots trend, for example, highlights the role machine intelligence could take in providing much needed community services. The Explainers puts forward the idea that all connected devices need to be able to explain themselves to users, and Sustainability bots focuses on the increased need for localized intelligent climate advice going forward,” said Dr. Michael
“What all of these potential services have in common is that they rely on intelligently communicating across devices and thus puts the networking aspect even more in the front seat than today,” he added.
The 10 Hot Consumer Trends for 2030 (global and local insights)
Body bots: Get a power-up – 76 percent of global consumers predict there will be intelligent posture-supporting suits. Consumers in Delhi are more supportive with 84 percent voting for this concept idea.
Guardian angels: Three-quarters globally believe that privacy guardians will help fool surveillance cameras and block electronic snooping. Delhi consumers stand at 82 percent – clearly, using technology to help guard oneself in the digital world is very important for them.
Community bots: Seventy-eight percent global consumers believe electronic watchdog services will alert neighborhood allies to any trespassers. However, a higher percentage of consumers from Delhi (81 percent) prefer gardening devices like mowers that team up to also keep common areas tidy.
Sustainability bots: Future weather will be extreme – 82 percent globally and 85 percent in Delhi believe devices will share data and warn about local rain torrents or heat blasts.
Home officers: WFH uninterrupted – 79 percent of global consumers say smart speakers will project noise-canceling walls around the home office space. However, majority consumers in Delhi (89 percent) predict smart electricity meters that calculate electricity used for work at home (including related activities) to be a reality by 2030.
Explainers: While over 8 in 10 globally predict automated financial management systems that explain how your investments are handled, at 87 percent consumers in Delhi are slightly more interested in the concept idea of cars that only drive autonomously when traffic is calm enough for driving decisions to be explained to the driver.
Connectivity gofers: Smart signal locators will be able to guide you to optimal connectivity spots, say 83 percent of global consumers. 86 percent consumers in Delhi have voted for the concept idea of home access points that automatically connect your devices to fiber, cable, 5G and Wi-Fi to be a reality by 2030.
Baddie bots: A baddie bot that can be trained to carry out burglaries or attack other people is wanted by 37 percent of global AR/VR users. 87 percent in Delhi believe hacking networks that learn the behaviors of one’s devices in order to infiltrate them and take control will be in use by 2030.
Media creators: Machines will curate content. Sixty-two percent globally think game consoles will make original games based on their game play. Majority consumers in Delhi (76 percent) believe it is likely that artificial musicians that write and perform their own music will do better on the hit charts than humans in 2030
Bossy bots: Around 7 in 10 global consumers believe that social network AIs will understand your personality and build up a circle of friends that is good for your mental and physical wellbeing. Interest in this concept idea is higher among consumers in Delhi at 84 percent.
Vi showcases 5G
NEW DELHI: Vodafone Idea Limited (VIL), leading telecom operator, today demonstrated a range of 5G-based technology solutions as part of its ongoing 5G trials on government allocated 5G spectrum in Pune, Maharashtra and Gandhinagar, Gujarat.
According to Ravinder Takkar, MD & CEO, Vodafone Idea Limited, “With our 5G trials underway, Vi is preparing to take India on the next journey of fifth generation wireless mobile communication technology. Our 5G trials showcase a whole new world of possibilities across various domains that promise a new era of technology advancement in India. I am confident that 5G will bring a better tomorrow that will deliver significant benefits to consumers, businesses and society, driving digital economy growth in India.”
Today, we demonstrated a range of 5G-based #technology solutions as part of Vi's ongoing #5G trials. Here's a glimpse of our differentiated use case demos for enterprises & consumers. #5GForABetterTomorrow #Vi pic.twitter.com/3GGoXVzfKe
— Vi_News (@VodaIdea_NEWS) November 26, 2021
With the purpose for a better tomorrow, Vi has been conducting 5G trials and developed a wide range of use cases relevant for Enterprises and Consumers in India. Vi has partnered with industry leaders like L&T Smart World & Communication, Athonet, Indian start-ups like Vizzbee & Tweek Labs, and technology leaders – Ericsson and Nokia for trialling use cases in the two locations.
Committed to helping its customers thrive and have a better tomorrow, Vi is leveraging the power of 5G technology across segments such as industry 4.0, smart cities, smart healthcare, smart workplace, smart education, smart agriculture, gaming, amongst others. Vi’s trials have proven that high data speed, low latency and reliability of 5G technology, can bring about massive developments by enhancing business performance, revolutionizing customer experience, changing consumer lifestyle and positively impacting people dwelling in remote corners of India.
Vi has been allocated 26 GHz and 3.5 GHz spectrum in the mmWave band by the DoT, for 5G network trials and use cases. Vi has achieved peak speeds in excess of 1.5 Gbps on 3.5 GHz, more than 4.2 Gbps on 26 GHz and up to 9.8 Gbps on backhaul spectrum of E-bands.
The 5G trial network set up by Vi in Pune, deploys Ericsson Radios and Ericsson Dual Mode Core based on cloud native technology comprising of 5G SA, 5G NSA & LTE packet core functions. All use cases demonstrated in Pune have been developed over Ericsson’s 5G technology solutions.
In Gandhinagar, Vi is using Nokia’s AirScale radio portfolio and Microwave E-band solution for the trial that support enterprises, both large and small and medium businesses with reliable connectivity. Vi use cases in Gandhinagar were demonstrated via a live telecast at the special media preview held in Pune.
Lockheed Martin And Keysight Test 5G Solutions For Aerospace And Defense Communications
NEW DELHI: Lockheed Martin, a global security and aerospace company, and Keysight Technologies, a leading provider of 5G solutions, have announced a collaboration to advance 5G in support of mission-critical communications for aerospace and defense applications.
The companies are actively collaborating on a 5G.MIL™ testbed that Lockheed Martin teams will use to advance 5G capabilities for multiple applications.
“Lockheed Martin is leveraging expertise in the commercial sector to scale, adapt and integrate 5G technology rapidly and affordably across mission-critical operations across land, sea, air, space and cyber domains,” said Dan Rice, vice president for 5G.MIL Programs at Lockheed Martin. “Keysight’s end-to-end 5G test platforms, widely used commercially, provide an opportunity to develop customized solutions that meet the stringent requirements of the defense industry.”
5G brings high-speed data rates, connection density, trustworthiness and low latencies to wireless communications networks. The collaboration advances Lockheed Martin’s 5G.MIL vision to support secure and resilient connectivity for defense and national security applications. It also aims to adapt commercial 5G technology to meet tactical communications needs in terrestrial and non-terrestrial networks operated by the Department of Defense. Working with Keysight on automated test cases to evaluate cyber security and vulnerabilities across all 5G components and interfaces, Lockheed Martin is also able to determine the cyber resiliency of its 5G-enabled solutions across the lifecycle – from development through operations.
“Deployment of future-proof, seamless and secure communication links serving operations across ground, sea and air depends on the successful integration of 5G, satellite, unmanned aerial vehicle, artificial intelligence and cloud technologies,” said Vince Nguyen, general manager for Aerospace Defense Government Solutions at Keysight Technologies.
“Leveraging Keysight’s portfolio of flexible, scalable, and fully automated test, measurement, verification and optimization tools, Lockheed Martin has implemented the most advanced testbed for 5G and hybrid networks that we have seen in the aerospace and defense industry,” he added.
The testbed, which reached initial operational capability in July, will help Lockheed Martin’s 5G.MIL teams quickly verify interoperability and performance with a wide range of 5G assets and simulate reliable and secure communications. Since that time, both companies have worked together to emulate, test and validate 5G Open Radio Access Network and Non-Terrestrial Network communications. Through a strategic collaboration memorandum of understanding, the companies will incorporate additional capabilities to support emerging research and development needs and to remain current with the latest 5G advancements and beyond.
L&T Technology Services chosen by NVIDIA and Mavenir as engineering partner
NEW DELHI: L&T Technology Services Limited has announced that it has been selected as an engineering partner by Mavenir and NVIDIA, to accelerate adoption of the industry’s first converged AI-on-5G.
LTTS will support Mavenir with customization, integration and deployment of AI applications for deployment on NVIDIA’s AI-on-5G Platform
AI is already transforming many industries across the globe. When combined with the power of 5G networks, the two technologies will enable powerful new use cases in a quick, secure, and cost-effective manner.
NVIDIA’s AI-on-5G platform is a unified platform that brings together developments at the edge to accelerate the digital transformation of enterprises across all industries. 5G provides the underlying connectivity for billions of devices, extending AI’s reach to all connected objects and enabling new use cases and new markets. AI-on-5G is supported by a large ecosystem of partners offering a range of GPU-optimized applications and by NVIDIA SDKs, toolkits, and APIs.
Abhishek Sinha, Chief Operating Officer & Member of the Board, L&T Technology Services said, “5G and AI are two inseparably linked technologies – both poised to significantly improve the performance of applications and solutions and enabling huge amounts of data to be processed in real-time. We are delighted to support NVIDIA and Mavenir on this transformative initiative to offer powerful AI solutions that unlock the true potential of 5G.”
Soma Velayutham, Industry General Manager, AI & 5G, NVIDIA said, “NVIDIA is building platforms to bring the power of AI to the edge to support enterprise transformation. LTTS’ expertise in digital engineering will help accelerate the adoption of AI-on-5G platforms at the edge globally.”
BG Kumar, President, Communication Services Business Group, Mavenir said, “With the recent launch of Mavenir’s Intelligent Video Analytics (IVA), Communications Service Providers (CSPs) and Enterprises can take advantage of seamless, hyperconverged AI-on-5G applications enabled by Mavenir’s deep knowledge in AI coupled with broad solutions expertise serving a diverse customer base. Selecting L&T Technology Services as an engineering partner will enable the technology to reach organizations on a global level and unleash the endless possibilities provided by 5G.”
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