Gadgets
CES 2018: Sony launches new ‘super mid-range’ smartphones
NEW DELHI (INDIA): Sony Mobile Communications today unveiled Xperia XA2 and Xperia XA2 Ultra – the latest additions to its popular super mid-range line, with Sony camera technology, elegant designs and powerful performance at Consumer Electronics Show (CES 2018) in Las Vegas
Xperia XA2 features a Sony 23MP Exmor RSTM for mobile rear camera and 8MP 120 super wide-angle Exmor R selfie camera, in a sleek and borderless design
The device is the “dual selfie” smartphone, featuring 16MP with Optical Image Stabilisation and 8MP 120° super wide-angle front cameras
Xperia L2 also announced, with a 5.5” HD display, high- capacity battery and 8MP 120° super wide-angle selfie camera
“Our super mid-range product strategy started out as an exciting new idea based on bringing bold technologies to this section of the market in the most accessible way possible,” said Hideyuki Furumi, EVP, Global Sales & Marketing, at Sony Mobile Communications.
“Xperia XA2 and XA2 Ultra are no different, with leading front camera technology first seen in our flagship XZ line. We’re targeting 2018 as a breakthrough year, and look forward to showcasing further innovations across the entire Xperia portfolio over the coming months,” added Furumi.
Xperia XA2’s powerful 23MP rear camera packs Sony’s large 1/2.3” Exmor RSTM for mobile image sensor, with ISO 12800 sensitivity for clear low-light photography.
Xperia XA2 will be available in Single SIM and Dual SIM in select markets, in four fresh colours: Silver, Black, Blue and Pink.
Xperia XA2 Ultra is the ultimate “dual selfie” camera smartphone
Engineered specifically for selfies, Xperia XA2 Ultra features 16MP with Optical Image Stabilisation and 8MP 120° super wide-angle dual front cameras, both with front flash, producing clear shots regardless of lighting or environment and for fitting more friends and surroundings into selfies.
With the same 23MP rear camera module as Xperia XA2, the large 1/2.3” Exmor RSTM for mobile sensor is capable of ISO 12800 sensitivity for better low-light photography – and the 4K movie recording and 120fps slow motion video capture features allow you to preserve memories and magnify moments.
It features Sony’s most vibrant 6” Full HD smartphone display yet, with a wide and accurate colour gamut – built with strong and durable Corning Gorilla Glass. It sits within a borderless design; hardware so immersive, the screen becomes indistinguishable from the experience.
Just as with Xperia XA2, unlocking is made easy with the one-touch rear fingerprint sensor. The “loop surface” design is also composed of anodized aluminium on the sides, with the same recognisable diamond-cut finish on the top and bottom.
The super-capacity 3,580 mAh battery means you can use the device for longer, and intuitive Sony smart charging technologies regulate and analyse power consumption and charging cycles, so it lasts and stays healthy over time – and the Qualcomm SnapdragonTM 630 Mobile Platform ensures performance is seamless and multitasking is made easy. Quick charging is also supported for hours of power in just minutes of charging (requires Quick Charger UCH12W).
Xperia XA2 Ultra will be available in Single SIM and Dual SIM in select markets, in four contemporary colours: Silver, Black, Blue and Gold.
The 120° super wide-angle 8MP front camera is built for selfies, with its 13MP F2.0 rear camera ensuring clear and crisp mobile photography.
Xperia L2 will launch in Single SIM and Dual SIM in select markets, in three colours: Black, Gold and Pink – each rendered with reflective surfaces, emphasizing the “loop surface” design, and unlocking is made easy with a single touch via the rear fingerprint sensor.
New leather-look Style Cover Stands launch alongside Xperia XA2 and Xperia XA2 Ultra in Black and Silver, to complement each device’s colour style. Matching form with function, both are adjustable to stand independently for video playback, and will automatically pause or sleep the device when closed.
Mono Bluetooth Headset MBH22 is a new in-ear Bluetooth headset combining subtle design features with a premium finish. With up to six hours talk time, you can use it alongside Google Assistant to control your music and get things done.
Xperia XA2 and Xperia XA2 Ultra will launch on Android 8.0 OreoTM shipping from February 2018, with Xperia L2 on Android 7.1.1 Nougat from late January 2018.
NEW DELHI: Global technology brand OnePlus on Friday announced its schedule of pop-ups across seven cities in India, which will take place on February 11, where attendees will be the first to get their hands on the newly launched products OnePlus 11 5G and the OnePlus Buds Pro 2, starting at 11 a.m.
At the OnePlus pop-ups, the first 11 people to buy the all-new OnePlus 11 5G will receive exclusive OnePlus 11 goodies, such as OnePlus products and merchandise.
In the seven major cities, the pop-ups will take place at OnePlus Experience Store, Phoenix Palladium, Mumbai; OnePlus Boulevard, Brigade Road, Bengaluru; Select Citywalk Mall, Saket, New Delhi; OnePlus Experience Store, JM Road, Pune; OnePlus Nizam Palace, Himayat Nagar, Hyderabad; OnePlus Experience Store, Phoenix Market City, Chennai; and OnePlus Experience Store, CG Road, Ahmedabad.
At the Cloud 11 launch event, OnePlus announced an array of its products — 11 5G, 11R 5G, Bus Pro 2, TV Q2 Pro, Pad, and 81 Pro keyboard.
The new line-up of products is distinguished by purposeful designs, industry-leading technology, and advanced interconnectivity, which is set to take the brand’s fast and smooth experience to all new heights.
The OnePlus 11 5G was launched at a starting price of Rs 56,999 which comes in two colourways — Titan Black and Eternal Green.
It features a 6.7-inch display that comes with a refresh rate of 120 Hz.
The smartphone comes equipped with the 3rd Generation Hasselblad Camera for Mobile with a “three-main-sensor” triple-camera system — 50MP+32MP+48MP.
The smartphone also comes powered by the latest Snapdragon 8 Gen 2 chipset with up to 16GB of RAM.
OnePlus has also designed the ideal companion to the OnePlus 11 5G — the OnePlus Buds Pro 2, which promises to deliver a full-bodied, stereo-quality audio experience with crystal clarity.
The Buds Pro 2 is the second generation of its flagship earbuds, which is priced at Rs 11,999.
Apart from the first 11 buyers, other buyers will get an instant discount of Rs 1,000 on the OnePlus 11 5G, on purchase through ICICI Bank Credit Cards and EMI transactions, and up to 12 months No-Cost EMI on purchase using major credit cards.
Source: IANS
NEW DELHI: Taiwanese tech giant, ASUS, today announced the launch of the Vivobook 14 touch (X1402) in India. Vivobook 14 will be available on Flipkart. Strengthening the Vivobook portfolio in the country, ASUS has introduced the new Vivobook 14 (X1402) with touch screen capability as well as technologically sophisticated versatility in a sleek form factor.
The laptop is designed to deliver comfort, convenience, and exceptional battery life. Built for youth and working professionals, the laptop allows users to multitask with a compact style while rendering great performance.
ASUS Vivobook 14 is equipped with up to the latest 12th Generation Intel Core i5-1240P processor which is available at a truly affordable price starting from INR 49,990, making it even more accessible to users in India.
Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “Flipkart, being one of the leading e-commerce platforms in India, promises the best customer experience and we’re delighted to partner with them and bring our customers all new powerful Vivobook 14 (X1402). We look forward to continuing our long-term association for better customer experience and growth.”
NEW DELHI: Taiwanese tech giant ASUS has announced the expansion of its consumer PC lineup with the launch of India’s first ProArt series laptops. Designed for content creators and consumers with the creative edge, ASUS’ ProArt series feature industry-first innovations in the form of ASUS Dial and a touchpad that can support the stylus.
Along with the flagship ProArt StudioBook 16 OLED, ASUS has also launched a series of VivoBook across AMD/ Intel and 14inch/ 16inch variant – VivoBook Pro 14 and VivoBook Pro 15 OLED, VivoBook Pro 14X OLED, and VivoBook Pro 16X OLED, to offer a personalized choice for consumers. The product pricing starts from INR 75,000 and will be sold across online (ASUS e-shop/ Amazon/ Flipkart) and offline (ASUS Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital) channels starting 14th December. The ProArt Studiobook range will be available from January.
ASUS has incorporated innovative designs and cutting-edge technologies in every ProArt product, not only to create unparalleled aesthetics but also to provide powerful performance and an excellent user experience. In addition to the creator series PCs, ASUS has also announced ASUS ProArt Lab, a dedicated program for emerging and established creators across the industry to come together, share and learn from one another. A one-of-a-kind program for upcoming artists, designers, music producers, creators is designed to provide an innovative platform that offers to inspire and train budding creators from the bests in the industry. ASUS ProArt Lab will go live with its first session on 22nd December 2021. For more information please log on to – www.asus.com/in/ProArt/ProArt-Labs
Leon Yu, Regional Director, System Business Group, Asus India & South Asia, said, “At ASUS, we strongly believe in building a complete ecosystem for our consumers, by equipping them with not just innovative machines but also enabling proper grooming for them. We have designed and curated a program for budding content creators to learn from the best in the Industry. With the Asus ProArt Lab, we are bullish to create success among the creators’ community through our new ProArt product line-up. India is an important market for us and we will continue to introduce innovation designed to meet the emerging needs of the Indian community.”
The new ProArt laptops are built to remove creativity barriers from our workflow to offer incredible performance, design, and the burgeoning ecosystem for creators, who are always on the move and those who prefer to work in their dedicated workspace. To satisfy content creators in various fields, the ProArt series brings an array of products equipped with unique/ industry-first features such as ASUS Dial design and a touchpad that can support a stylus. Designed to meet the growing requirement of creators, designers, vloggers, and artists, the new StudioBook and VivoBooks are committed to democratizing OLED panels on laptops while featuring the high-end processors from both Intel and AMD, along with NVIDIA Studio and RTX graphics for better compatibility and performance across a range of creative applications. The laptops under the series not only provide accurate image color but also offer powerful and stable performance, along with an exclusive Creator Hub, a tool designed to help professionals optimize system settings, calibrate connected monitors, and quickly access vital apps.
Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “The recent times have proven to be a catalyst in driving new trends in the industry and has motivated the creators’ fraternity to opt for specialized machines that cater to their specialized requirement. At ASUS, we strive to be the pioneer whenever there is an opportunity for introducing new technology, and the launch of our ProArt series is a step towards bringing something special for the creators’ community.
We are thrilled to announce the launch of the one-of-a-kind program, ASUS ProArt Lab, which aims to further empower the creators’ community enabling them to unleash the unexplored creativity. We’re certain that the new lineup and platform will enable an incredible experience for creators across genres while allowing us to channelize the growth in the creators’ industry.”
ProArt is the fusion of Pro and Art, created by creators, for creators that will kindle the creative flame, capturing the sparks of one’s inspiration, to let you create the uncreated. ASUS has worked with the best creators across the globe to make the best creators’ notebooks in the ProArt series, while the lab inspires to rightful learn from the best in the industry to build a future in the industry.
Product Details:
ProArt StudioBook 16 OLED (H5600)
To turn creative visions into reality, ProArt StudioBook 16 OLED leverages powerful AMD Ryzen 5000 series (H5600) and fast NVIDIA GeForce up to RTX 3070 (H5600) graphics. For outstanding driver stability, the laptop features NVIDIA Studio Drivers to ensure maximum performance, rock-solid reliability, and wide software compatibility. A 16-inch 4K OLED HDR 16:10 display delivers stunning visuals with a 100% DCI-P3 color gamut, PANTONE Validated and Calman Verified certifications, along with factory-calibrated Delta-E < 2 color accuracy and VESA DisplayHDR 500 True Black accreditation. For streamlining creative work, the laptop comes equipped with ASUS Dial for quick, intuitive adjustments while working incompatible Adobe apps, such as Photoshop, Premiere Pro, Photoshop Lightroom Classic, and After Effects. ProArt StudioBook 16 OLED also offers extensive connectivity with ultrafast PCIe 3.0 x4 or PCIe 4.0 x4 SSDs, up to 64 GB of 3200 MHz DDR4 RAM or USB 3.2 Gen 2 Type-C (H5600) ports, plus HDMI 2.1 and an SD Express 7.0 card reader.
VivoBook Pro 14X/16X OLED (M7400, M7600, N7400, N7600)
Creators can shape the future with VivoBook Pro 14X/16X OLED, the ultimate powerhouse for next-generation creativity. VivoBook Pro 14X/16X OLED delivers the speed and accuracy needed to realize creative visions, with a 14-inch or 16-inch NanoEdge 4K OLED display, AMD Ryzen 5000 H Series Mobile Processors or Intel Core i7, and up to NVIDIA GeForce RTX 3050 Ti graphics. The exclusive DialPad allows precise and intuitive control of creative tools, and the dual-fan cooling design with up to a 96 Wh high-capacity battery empowers users to work in undisturbed peace. VivoBook Pro 14X/16X OLED also offers the anodized-metal 0° Black and Cool Silver or weave-coating Meteor White and Comet Grey color options, inspiring users to unleash the possibilities for a bright, colorful future.
VivoBook Pro 14/15 OLED (M3401, M3500, K3400, K3500)
The modern, unique VivoBook Pro 14/15 OLED shows its true colors to the world: its two distinctive color options, Quiet Blue or Cool Silver, give off a bright, positive vibe. With its stunning 14-inch or 15-inch NanoEdge 2.8, K/FHD OLED display, and awe-inspiring Harman Kardon-certified audio, VivoBook Pro 14/15 OLED immerse users in whatever they are doing, whether work or play. Featuring the latest AMD Ryzen 5000 H Series Mobile Processors or Intel Core™ i7, NVIDIA GeForce RTX 3050 graphics, a dual-fan cooling system, and ultrafast Wi-Fi 6, the ultra-stylish VivoBook Pro 14/15 OLED lets users achieve their true potential.
| Model Name | Model No | CPU | Asus Estore/Offline(ROG/AES/MFR/Other all offline Store) | Starting Price |
| Vivobook Pro 15 OLED | K3500 | Intel | Flipkart/Asus Estore/Offline(ROG stores/Asus Exclusive Stores) | ₹ 74,990.00 |
| Vivobook Pro 14 OLED | K3400 | Intel | Flipkart/Reliance/Croma/Vijay Sales | ₹ 74,990.00 |
| Vivobook Pro 14 OLED | M3401 | AMD | Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) | ₹ 94,990.00 |
| Vivobook Pro 14X OLED | N7400 | Intel | Amazon/Reliance/Croma/Vijay Sales/Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) | ₹ 94,990.00 |
| Vivobook Pro 15 OLED | M3500 | AMD | Flipkart/Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) | ₹ 1,04,990.00 |
| Vivobook Pro 14X OLED | M7400 | AMD | Flipkart/Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) | ₹ 1,09,990.00 |
| Vivobook Pro 16X OLED | M7600 | AMD | Asus Estore/ Offline(ROG stores/Asus Exclusive Stores) | ₹ 1,24,990.00 |
| ProArt StudioBook 16 OLED | H5600 | AMD | To be available from January 2022
Flipkart/Amazon/ Offline(ROG stores/Asus Exclusive Stores) |
₹ 1,69,990.00 |
