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CES 2018: McAfee launches new identity theft solution

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NEW DELHI: At Consumer Electronics Show (CES) 2018 in Las Vegas, US-based digital security company McAfee has announced a new identity theft solution that goes beyond traditional antivirus to empower consumers to stay protected in the wake of recent massive data breaches.

With McAfee Identity Theft Protection, the company continues to deliver innovative solutions that help make the digital world a safer place to live, work and play. McAfee Identity Theft Protection allows users to take a proactive approach to protecting their identities with personal monitoring, financial monitoring and recovery tools needed to keep identities personal and secured.

Additionally, through new partner innovations with D-Link and Samsung, McAfee delivers in the key areas of the connected home, mobile security and privacy.

The rapid evolution of today’s threat landscape extends security needs into all facets of consumer’s digital lives. Realizing this, McAfee understands that consumers need more than traditional antivirus software and has expanded its offerings to protect privacy on the go, connected home devices, family safety and identity from theft or misuse.

McAfee Identity Theft Protection, McAfee Secure Home Platform, McAfee Safe Family and McAfee Safe Connect help offer consumers peace of mind in an ever-changing digital world fueled by volume, speed and complexity. With the addition of these products, McAfee has realized growth in customers along with global OEM, TEM, ISPs and telecommunications companies partnering with McAfee to help keep their customers safe.

“Data breaches are increasing in volume and therefore calling into question who consumers can rely on to keep their personal information safe,” said John Giamatteo, executive vice president, consumer business group, McAfee.

“Today, McAfee is trusted by 375 million consumers worldwide to protect what matters most – whether that is their devices, their child’s online safety, or their identity and privacy. McAfee is a name synonymous with cybersecurity, one that consumers can depend on to continue to evolve and innovate to help put consumer minds at ease when digital security uncertainty is high,” added Giamatteo.

Securing Digital Identity

Identity theft in America is a major concern among consumers with 66% claiming that ID theft is the crime they worry the most about. Despite this concern, only 37% of Americans have signed up for an ID theft protection service. McAfee understands the importance of feeling safe and how that can positively affect peace of mind. With personal monitoring, financial monitoring and recovery, consumers are empowered with the tools they need to help keep identities personal and secured.

Key features include:

Cyber Monitoring – Scans the online black market and the Dark Web and alerts users when their personal information is at risk.

Social Security Number Trace – Delivers reports of known aliases and addresses tied to a users’ Social Security Number so they can review for potentially fake identities.

Credit Monitoring – Sends reports based on lending and credit history, and alerts users to changes to their creditworthiness.

24/7 Dedicated Agent Support – Allows users access to agents who can answer questions and provide guidance on topics from using credit responsibly to handling identity theft.

Protecting the Connected Home

As education and awareness rises, individuals and organizations are getting better at protecting against malware like ransomware. Per new McAfee Labs research, this improvement is likely to drive cybercriminals to adjust their tactics and target less traditional, more profitable targets, including high net-worth individuals, businesses and connected home devices.

Together with D-Link, McAfee is helping to secure all connected devices in the home against new threats including viruses, malware, botnet attacks and phishing. The new D-Link AC2600 Wi-Fi Router Powered by McAfee and based on Intel’s connected home technology provides consumers with a comprehensive solution that automatically increases security for devices on the home network. D-Link and McAfee are collectively delivering on both companies’ visions to provide security in an increasingly connected world with features like adaptable machine learning, parental controls, protection for IoT devices and more.

Safeguarding the Mobile Ecosystem

More and more, consumers are using their mobile phones to connect to both public Wi-Fi, which opens them up to having their personal information accessed by cybercriminals. McAfee’s partners understand this risk and share the collective vision that security must be built-in from the start. Beginning today, Samsung Secure Wi-Fi, featuring back-end technology from McAfee, which encrypts information and online activities, is now available on the Galaxy Note8 in the U.K., Germany and France.

 

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Airtel announces its largest ever 5G roll-out in 125 cities

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NEW DELHI: Bharti Airtel, India’s telecommunications services provider, today announced the launch of its ultra-fast 5G services in 125 cities. Airtel 5G Plus service is now available to customers in over 265 cities in the country.

Airtel 5G Plus has three compelling advantages for customers. First, it runs on a technology that has the widest acceptance in the world with the most developed ecosystem. This ensures that all 5G smartphones in India seamlessly work on the Airtel network. Second, the company promises to deliver the best experience – between 20 to 30 times higher speeds than today coupled with brilliant voice experience and super-fast call connect. Finally, Airtel 5G Plus network will also be kinder to the environment with its special power reduction solution. Powered by the reliable Airtel network infrastructure, Airtel 5G Plus will provide superfast access to High-Definition video streaming, gaming, multiple chatting, instant uploading of photos et all.

Commenting on the launch, Randeep Sekhon, CTO, Bharti Airtel said, “5G has revolutionized the world of internet, ushering new era of connectivity and communications that will prove to be a game-changer for the country. At Airtel, we remain committed to delivering the highest quality of network and service to our customers as we roll-out 125 more cities today. Airtel was the first in the country to offer 5G services in October 2022, and today’s mega launch is our promise to connect every Airtel customer in the country with ultra-fast Airtel 5G Plus. Our 5G rollout is on track to cover all towns and key rural areas by March 2024.”

Airtel 5G Plus service availability will continue to rapidly expand – including service in all towns and villages in the country soon – as the company is working towards offering nationwide coverage. Airtel is now offering its 5G services in every major city from the upper northern city of Jammu to the southern tip of Kanyakumari.

In the last one year, Airtel has demonstrated the power of 5G with a host of powerful use cases that will change the way customers lead their lives and do business. From India’s first live 5G network in Hyderabad to India’s first private 5G network at the BOSCH facility in Bengaluru to partnering with Mahindra & Mahindra to make its Chakan manufacturing facility, India’s first 5G enabled auto manufacturing unit, Airtel has been at the forefront of 5G innovation.

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Comviva introduces 5G-Compatible ADriN platform

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NEW DELHI: Comviva, a global leader in customer experience and data monetization solutions today announced the launch of its 5G compatible Application Driven Network Platform, ADriN to offer a unified, simplified, secured experience to the B2B2X value chain of Digital Service Providers, Enterprises, Hyperscalers, application developers and the smart device ecosystem.

Comviva’s ADriN platform boasts dynamic capabilities that allow it to understand the behavior of connected devices in real-time. This enables the platform to orchestrate and deliver personalized, intent-driven experiences in a secured and controlled environment, regardless of the underlying experience providers – DSPs, Enterprises and Hyperscalers.

Excited at this development, Comviva CEO, Manoranjan (Mao) Mohapatra said, “At Comviva, we prioritize creating unique experiences for our customers’ end-users to remain relevant. Our commitment to deeper customer engagement and significant investments has led to the development of ADriN, a platform that simplifies the user experience in the untapped B2B2X segment. With new engagement models centered around ARR and Network-as-a-Service, ADriN is positioned to become a critical contributor to any experience provider’s top-line growth.”

ADriN simplifies the process of capturing and understanding the intentions of end customers of enterprises and digital service providers. It offers an easy-to-use interface that delivers a trusted and secure service experience. Using ADriN, intentions are captured and processed through machine learning applications across various devices, which in turn creates a real-time service catalogue. This enables networks and infrastructures to respond in a specific manner to ever-changing intentions.

This creates lucrative monetization opportunity for the custodians of the B2B2X value chain with the adoption of ARR models, such as Network-as-a-Service. The monetization opportunity is highly attributed to the intents captured from the end consumer’s devices or machines or interface through their simple native language. ADriN effectively processes and converts this intent into open call models and open APIs, which seamlessly integrate into the ecosystem. This orchestration results in a personalized experience for the consumer, without the need to worry about the network custodians they are connected to, be it G network or other networks.,

Speaking at the launch, Swapnil Shah, Vice President for 5G and Edge Business Group at Comviva said, “ADriN has received strong validation in recent time from niche ecosystem players like digital service providers, enterprises and hyperscalers. With the growing popularity of AI-based operations, ML-driven devices, and application developer communities, ADriN is poised to make a distinct impact on the B2X and B2B2X value chains in the coming years. The collaborative efforts of CAMARA, 5G PPP, ORAN, TIP, 5G ACIA, GSMA Op, ETSI, 3GPP, VEPP, and DSPs have also contributed to democratizing organic networks for developers, while government-driven initiatives have paved the way for an intent-driven future.”

ADriN utilizes an ecosystem agnostic platform approach to comprehensively understand the intention of devices. It dynamically creates policy configurations, marketplace operations, generates slices, and performs numerous other functions over a nimble service engine that seamlessly interacts with infrastructure, hyperscaler, and network functions. The platform is highly flexible, enabling it to meet the unique needs of diverse ecosystems.

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Apple rolls out beta programme for iPhones to enable 5G services

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NEW DELHI: Apple Inc has rolled out a beta programme to enable 5G on Apple devices as the upgrade lets users try out pre-release software.

This software upgrade enables 5G access on Apple devices, as and when service providers Jio, Airtel and Vodafone enable 5G network access, sources said.

Apple Users have to enrol for the Beta Programme on the website, install a profile and download the software.

Jio users using iPhone 12 and above, in cities where JioTrue5G has been rolled out, will be invited to the Jio Welcome Offer. Jio Welcome Offer provides unlimited 5G data at up to 1 Gbps speed to users at no additional cost. However, there is a condition that prepaid users must be on active Rs 239 and above plan. All Postpaid users are eligible for this trial.

Airtel is not providing any special 5G offer like Jio to their users. In the cities/areas in which the Airtel 5G network has been launched, users can trial 5G services as a part of their existing plan, once they have updated the latest Apple Beta software.

While an email sent to Apple did not solicit an immediate response, the firm had last month stated: “We are working with our carrier partners in India to bring the best 5G experience to iPhone users as soon as network validation and testing for quality and performance is completed. 5G will be enabled via a software update and will start rolling out to iPhone users in December”.

Airtel and Jio customers on iPhone 14, iPhone 13, iPhone 12 and iPhone SE (3rd generation) models can experience 5G as part of Apple’s iOS 16 Beta Software Program. The Apple Beta Software Program is open to anyone with a valid Apple ID who accepts the Apple Beta Software Program Agreement during the sign-up process.

If a user has an iCloud account, that is an Apple ID, it is recommended they use that. If they do not have an iCloud account or any other Apple ID, they can create one.

Customers who want to try the beta software should back up their iPhones before installing the beta software. It is recommended to install the beta software only on non-production devices that are not business-critical. Users can also provide feedback to Apple on quality and usability, which helps Apple identify issues, fix them, and make Apple software even better.

The iOS beta comes with the built-in Feedback Assistant app, which can be opened from the Home screen on the iPhone or iPad or from the Dock on the Mac.

Source: Press Trust of India

 

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