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Asus launches 4G smartphones Zenfone Lite and Max

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NEW DELHI: Taiwanese mobile phone maker Asus aims to garner 5% share of the hyper-competitive Indian smartphone market as it ramps up product portfolio in the country.

“India is a very important market for us. But we don’t want to be just sellers of phones. We have spent a lot of time in research to understand consumer preferences and using those insights to develop features for our devices,” Asus India head-mobile business Dinesh Sharma told PTI.

The company has seen strong traction for its recent launches like Zenfone Max Pro and Zenfone 5Z and is confident that it can exit the year with five percent market share, he added.

With an eye on sub-₹10,000 segment handset segment, which account for over 50% of smartphone users, the company on Wednesday unveiled two 4G smartphones Zenfone Lite and Max for Rs 5,999 and Rs 7,499 a unit. These smartphones will be available on e-commerce portal Flipkart.

Sharma said that date of availability of these phones will be announced at Flipkart very soon.

Smartphone shipments grew 20% to 33.5 million units in the June quarter 2018 compared to the year-ago period, with Chinese major Xiaomi retaining the top spot with 29.7% share. This was followed by Samsung (23.9% share), Vivo (12.6% share), Oppo (7.6%) and Transsion (5% share).

Talking about the festive season, Sharma said Asus expects to clock strong growth in line with the industry’s double-digit growth growth. Asus, earlier this year, had signed a long-term partnership with Flipkart to sell its devices on the e-commerce major’s platform.

 

Source: Press Trust of India

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Vi enhances 4G network coverage for its customers in Maharashtra and Goa

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NEW DELHI: Leading telecom brand Vi, has enhanced its 4G experience in Maharashtra & Goa enabling its customers get a better network experience and faster speeds. Vi has till now deployed the highly efficient 900MHz spectrum on over 6430 sites as well as 1800 MHz band on over 16450 sites in Maharashtra & Goa, empowering 78 percent population in the two states to enjoy stronger network indoors while they work, study, socialize, access entertainment, ecommerce and other digital services.

In addition, Vi Customers in commercial/residential areas of Pune, Nagpur, Nashik, Aurangabad, Kolhapur, Solapur, Goa and other important towns are experiencing enhanced voice and data experience even indoors in high population pockets of these cities.

Rohit Tandon, Cluster Business Head- Maharashtra & Goa, Vodafone Idea, said “I would like to extend an invitation to pre-paid and post-paid mobile phone users in Maharashtra & Goa to enjoy a superior, upgraded 4G experience on the Vi network. We have undertaken multiple initiatives over the past year to widen our 4G coverage in the circle as well as strengthen indoor network coverage across cities. Vi customers can choose from a bouquet of choice plans that allow every member of the family to do more and get more on Vi’s 4G network. As we continue our endeavours toward 5G readiness, we remain committed to bring the best in technology, products and services to enable our customers get ahead in life.”

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India approves upgradation of 2G mobile sites to 4G at security sites in LWE areas

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NEW DELHI: The Union Cabinet chaired by the Prime Minister Narendra Modi has approved a Universal Service Obligation Fund (USOF) project for upgrading 2G mobile services to 4G at security sites in Left Wing Extremism (LWE) areas

The Project envisages upgrading2,343 left Wing Extremism Phase-I sites from 2G to 4G mobile services at an estimated cost of Rs.1,884.59 crore (Excluding taxes and levies). This includes O&M for five years. However, BSNL will maintain the sites for another five years at its own cost. The work will be awarded to BSNL because these sites belong to BSNL.

The Cabinet also approved funding of operations and maintenance cost of LWE Phase-I 2G sites by BSNL for an extended period beyond the contractual period of five years at an estimated cost of Rs.541.80 crore. The extension will be up to 12 months from the date of approval by the Cabinet or commissioning of 4G sites, whichever is earlier.

Government chose BSNL for a prestigious project to indigenous 4G telecom equipment so as to achieve self-reliance in the telecom gear segment to fulfil domestic market needs apart from exporting to other markets. This 4G equipment will be deployed in this project also.

The upgradation will enable better internet and data services in these LSW areas. It meets the requirements of Ministry of Home Affairs and the state governments. It shall also fulfil the communication needs of the security personnel deployed in these areas. The proposal is in line with the goal of providing mobile connectivity in rural areas. In addition, delivery of various e-governance services, banking services, tele-medicine; tele-education etc. through mobile broadband shall be possible in these areas.

 

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Jio’s IAX and IEX projects to address region’s data revolution

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NEW DELHI: Reliance Jio Infocomm Ltd. (Jio), India’s leading 4G and mobile broadband digital service provider, is constructing the largest international submarine cable system centered on India. Jio, in conjunction with several key global partners and world-class submarine cable supplier SubCom, is currently deploying two next generation cables to support the extraordinary growth in data demand across the region.

The India-Asia-Xpress (IAX) system connects India eastbound to Singapore and beyond, while the India-Europe-Xpress (IEX) system connects India westbound to the Middle East and Europe. The systems will seamlessly interconnect as well as connect to the world’s top interexchange points and content hubs for extension of service globally. IAX and IEX will enhance the ability for consumer and enterprise users to access content and cloud services in and out of India.

For the first time in the history of fiber optic submarine telecommunications, these systems place India at the center of the international network map, recognizing India’s increased importance, staggering growth, and the quantum shift in data use since the launch of Jio services in 2016.

These high capacity and high-speed systems will provide more than 200Tbps of capacity spanning over 16,000 kilometers. Employing open system technology and the latest wavelength switched RoADM/branching units ensures rapid upgrade deployment and the ultimate flexibility to add/drop waves across multiple locations.

“Jio is at the forefront of India’s explosive growth in digital services and data consumption. To meet the demands of Streaming Video, Remote Workforce, 5G, IoT, and beyond, Jio is taking a leadership role in the construction of the first of its kind, India-centric IAX and IEX subsea systems,” said Mathew Oommen, President, Reliance Jio.

“Implementing these critical initiatives in the shadow of a global pandemic is a challenge, but the ongoing pandemic has only accelerated the digital transformation and the necessity of high-performance global connectivity for the delivery of a richer experience to enterprises and consumers,” he added.

The IAX system connects India, the world’s fastest growing economy, to Asia Pacific markets with express connectivity from Mumbai and Chennai to Thailand, Malaysia, and Singapore. The IEX system extends India’s connectivity to Italy, landing in Savona, and additional landings in the Middle East and North Africa.

Apart from the seamless connection of the IAX and IEX sub-sea systems, the two systems are also connected to the Reliance Jio Global Fiber Network beyond Asia Pacific and Europe, connecting to both the east and west coast of the USA. IAX is expected to be ready for service mid-2023, while IEX will be ready for service in early 2024.

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