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Apple to bring iPhone 13 lineup to India from September 24 with prices starting at Rs 69,900

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NEW DELHI: Apple enthusiasts will be able to get their hands on the latest line-up of iPhones — iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max — with prices starting at Rs 69,900 onwards later this month.

“Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max…availability beginning Friday, September 24,” Apple said in a statement.

Customers can get iPhone 13 Pro for Rs 1,19,900 (onwards) and iPhone 13 Pro Max for Rs 1,29,900 (onwards) from Apple’s online store, it added.

The iPhone 13 will be available for Rs 79,900, while iPhone 13 mini will be priced at Rs 69,900.

The phones will also be available through Apple Authorised Resellers and select carriers, the statement said.

“Our Pro lineup pushes the limits with our most advanced technologies for users who want the very best iPhone. Best in class performance, best in class camera experience, great durability, larger displays and incredible design. This year, we build on that in a major way,” Apple CEO Tim Cook said during the launch event on late Tuesday night.

The iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage.

According to Counterpoint Research Director Tarun Pathak, Apple now has a very aggressive entry point, starting with iPhone SE 2020, going till iPhone 13 Pro Max.

“However, we believe that it’s the iPhone 12 series that is likely to gain traction in India and take on the baton from iPhone 11, that until last quarter captured around 60 per cent of the overall iPhone sales. Apple is likely to capture a 2.4 per cent share in the coming Q4 2021 and will end the year as its highest ever crossing 4 million shipments,” he added.

Pathak noted that the share of the new iPhone within overall Apple sales during the launch quarter increases year-on-year and this year too, it will be the same – driven by iPhone 13.

Apple continues to go aggressive on trade-ins as well, he added.

“We think that iPhone 12 too will benefit from the price cut the most, even better than iPhone 11, and is likely to be the best seller for the festive season. This will also help the premium to reach a record share of the overall smartphone market in India with Apple likely to lead in the launch quarter,” Pathak said.

India is among the key growth drivers for Apple. Strong double-digit growth in markets like India and Latin America had helped the iPhone maker report double-digit revenue growth at USD 81.4 billion – a new record for the June quarter.

The company does not provide country-specific numbers.

Apple, which competes with players like Samsung and OnePlus in the premium smartphone segment, has been aggressively ramping up its presence in the Indian market.

In the past, Apple has talked about plans of setting up brick-and-mortar outlets in India in addition to its online store.

India is among the biggest smartphone markets globally and logging strong growth rates. Smartphone shipment in India grew by 82 per cent in the June 2021 quarter from the year-ago period to over 33 million units. The premium segment – although small – has been growing at a strong pace.

Devices priced under Rs 15,000 account for a significant volume share of the Indian market. Xiaomi (including POCO) accounted for a 28.4 per cent share of June quarter shipments, followed by Samsung (17.7 per cent), Vivo (15.1 per cent), Realme (14.6 per cent) and Oppo (10.4 per cent), as per data from research firm Counterpoint.

According to Apple India’s website, iPhone 13 Pro (128GB) will be priced at Rs 1,19,900; 256GB at Rs 1,29,900; 512 GB at Rs 1,49,900; and 1TB at Rs 1,69,900.

The iPhone 13 Pro Max (128GB) will be priced at Rs 1,29,900; 256GB at Rs 1,39,900; 512 GB at Rs 1,59,900; and 1TB at Rs 1,79,900.

The iPhone 13 mini will be priced between Rs 69,900 to Rs 99,900 for 128GB, 256GB and 512GB variants, while iPhone 13 will be available at Rs 79,900-1,09,900 for 128GB, 256GB and 512GB models.

iPhone 13 Pro and iPhone 13 Pro Max make up our most pro-iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible, Apple senior vice president of Worldwide Marketing Greg Joswiak said.

The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, photographic styles, cinematic mode, as well as ProRes and Dolby vision video, he added.

“The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience, he said.

Apple has also introduced the new iPad (9th generation), featuring an A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life.

The new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with centre stage, support for Apple Pencil (1st generation) and Smart Keyboard, iPad OS 15, and twice the storage of the previous generation (starts with 64GB of storage).

The new iPad, priced at Rs 30,900 onwards, is available to order from Apple’s website and will be available in stores from September 24.

iPad has never been more essential for working, learning, and communicating, and we’re excited to bring one of the biggest updates ever to our most popular iPad.

With the powerful A13 Bionic, more engaging video calls with Centre Stage, and double the storage, the new iPad delivers advanced capabilities, versatility, and simplicity at an incredible value, Joswiak said.

A new iPad mini – with an 8.3-inch Liquid Retina display – will be available from September 24 and priced at Rs 46,900 onwards.

Apple Watch Series 7, featuring a re-engineered Always-On Retina display – will be available later this year.

Source: Press Trust of India

5g

Ericsson Showcases differentiated connectivity for the value of 5G

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Ericsson (NASDAQ: ERIC) showcased its advanced 5G connectivity solutions and innovative 5G use cases based on differentiated connectivity at the Ericsson Imagine Live Roadshow today. Ericsson has announced the launch of a new software toolkit to strengthen 5G Standalone network capabilities and enable premium services with differentiated connectivity. The portfolio enhancement comes as the growth of new use cases and rising mobile user expectations on the quality of 5G experience are putting greater demands on network capacity and performance.

In the ‘Capture the value of 5G’ zone, experience sports like never before with the Enhanced Sports Experiences demo, where a feature-rich app allows sports clubs to engage directly with their vast fan bases, creating new revenue streams. Leveraging network slicing and APIs, service providers can ensure the ultimate fan experience and gain revenue share.In 2024, Ericsson is extending CSP slicing subscriptions to include micro-payments for short-term connectivity needs.

Another demo called Superior Uplink for Live streams, offers seamless real-time livestreaming via commercially available smart glasses, overcoming the hindrance of 5G upload speeds with Uplink Carrier Aggregation. This technology boosts upload speeds by combining frequencies, enhancing performance, promoting Standalone 5G adoption, and optimizing spectrum utilization.

In the ‘Programmable Networks’ zone, we’re showcasing how Ericsson is transforming the mobile network landscape by enabling elevated service differentiation for premium 5G experiences with Service Level Agreement assurance, revolutionizing CSP offerings. Ericsson’s new software toolkit with advanced RAN and Core capabilities empowers CSPs to seize growth opportunities by providing differentiated connectivity at scale. Another demo showcases how our RedCap technology supports CSPs’ business growth by reducing the complexity and size of device platforms for mid-tier use cases, expanding the 5G ecosystem to cater to diverse connectivity needs across consumer and enterprise/industrial segments on both FDD and TDD bands.

The ‘Enterprise Transformation’ zone showcases how critical infrastructure industries such as power plants, wind farms, and oil refineries can enhance worker safety and efficiency with our private 5G networks use case demos. Partnering with RealWear and OverIT, we enable secure, reliable, realtime access to complex data in order to provide an immersive connected worker experience for use in hazardous environments where accurate positioning and the ability to handle a high density of connected devices is required.

In the ‘Shape our Future Together’ zone, we’re building on the successful API showcase at Mobile World Congress 2023 with partners like Zoom and Blacknut. This year we are demonstrating high-demand use cases with world-leading brands such as Toyota and Sony using QoD API with network slicing. This underscores Ericsson’s thought leadership in the Network API and 5G monetization space, aligning with our strategy to build a platform business and our vision of industry cooperation with strong partners.

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Airtel announces its largest ever 5G roll-out in 125 cities

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NEW DELHI: Bharti Airtel, India’s telecommunications services provider, today announced the launch of its ultra-fast 5G services in 125 cities. Airtel 5G Plus service is now available to customers in over 265 cities in the country.

Airtel 5G Plus has three compelling advantages for customers. First, it runs on a technology that has the widest acceptance in the world with the most developed ecosystem. This ensures that all 5G smartphones in India seamlessly work on the Airtel network. Second, the company promises to deliver the best experience – between 20 to 30 times higher speeds than today coupled with brilliant voice experience and super-fast call connect. Finally, Airtel 5G Plus network will also be kinder to the environment with its special power reduction solution. Powered by the reliable Airtel network infrastructure, Airtel 5G Plus will provide superfast access to High-Definition video streaming, gaming, multiple chatting, instant uploading of photos et all.

Commenting on the launch, Randeep Sekhon, CTO, Bharti Airtel said, “5G has revolutionized the world of internet, ushering new era of connectivity and communications that will prove to be a game-changer for the country. At Airtel, we remain committed to delivering the highest quality of network and service to our customers as we roll-out 125 more cities today. Airtel was the first in the country to offer 5G services in October 2022, and today’s mega launch is our promise to connect every Airtel customer in the country with ultra-fast Airtel 5G Plus. Our 5G rollout is on track to cover all towns and key rural areas by March 2024.”

Airtel 5G Plus service availability will continue to rapidly expand – including service in all towns and villages in the country soon – as the company is working towards offering nationwide coverage. Airtel is now offering its 5G services in every major city from the upper northern city of Jammu to the southern tip of Kanyakumari.

In the last one year, Airtel has demonstrated the power of 5G with a host of powerful use cases that will change the way customers lead their lives and do business. From India’s first live 5G network in Hyderabad to India’s first private 5G network at the BOSCH facility in Bengaluru to partnering with Mahindra & Mahindra to make its Chakan manufacturing facility, India’s first 5G enabled auto manufacturing unit, Airtel has been at the forefront of 5G innovation.

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Apple rolls out beta programme for iPhones to enable 5G services

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NEW DELHI: Apple Inc has rolled out a beta programme to enable 5G on Apple devices as the upgrade lets users try out pre-release software.

This software upgrade enables 5G access on Apple devices, as and when service providers Jio, Airtel and Vodafone enable 5G network access, sources said.

Apple Users have to enrol for the Beta Programme on the website, install a profile and download the software.

Jio users using iPhone 12 and above, in cities where JioTrue5G has been rolled out, will be invited to the Jio Welcome Offer. Jio Welcome Offer provides unlimited 5G data at up to 1 Gbps speed to users at no additional cost. However, there is a condition that prepaid users must be on active Rs 239 and above plan. All Postpaid users are eligible for this trial.

Airtel is not providing any special 5G offer like Jio to their users. In the cities/areas in which the Airtel 5G network has been launched, users can trial 5G services as a part of their existing plan, once they have updated the latest Apple Beta software.

While an email sent to Apple did not solicit an immediate response, the firm had last month stated: “We are working with our carrier partners in India to bring the best 5G experience to iPhone users as soon as network validation and testing for quality and performance is completed. 5G will be enabled via a software update and will start rolling out to iPhone users in December”.

Airtel and Jio customers on iPhone 14, iPhone 13, iPhone 12 and iPhone SE (3rd generation) models can experience 5G as part of Apple’s iOS 16 Beta Software Program. The Apple Beta Software Program is open to anyone with a valid Apple ID who accepts the Apple Beta Software Program Agreement during the sign-up process.

If a user has an iCloud account, that is an Apple ID, it is recommended they use that. If they do not have an iCloud account or any other Apple ID, they can create one.

Customers who want to try the beta software should back up their iPhones before installing the beta software. It is recommended to install the beta software only on non-production devices that are not business-critical. Users can also provide feedback to Apple on quality and usability, which helps Apple identify issues, fix them, and make Apple software even better.

The iOS beta comes with the built-in Feedback Assistant app, which can be opened from the Home screen on the iPhone or iPad or from the Dock on the Mac.

Source: Press Trust of India

 

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