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Apple to bring iPhone 13 lineup to India from September 24 with prices starting at Rs 69,900

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NEW DELHI: Apple enthusiasts will be able to get their hands on the latest line-up of iPhones — iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max — with prices starting at Rs 69,900 onwards later this month.

“Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max…availability beginning Friday, September 24,” Apple said in a statement.

Customers can get iPhone 13 Pro for Rs 1,19,900 (onwards) and iPhone 13 Pro Max for Rs 1,29,900 (onwards) from Apple’s online store, it added.

The iPhone 13 will be available for Rs 79,900, while iPhone 13 mini will be priced at Rs 69,900.

The phones will also be available through Apple Authorised Resellers and select carriers, the statement said.

“Our Pro lineup pushes the limits with our most advanced technologies for users who want the very best iPhone. Best in class performance, best in class camera experience, great durability, larger displays and incredible design. This year, we build on that in a major way,” Apple CEO Tim Cook said during the launch event on late Tuesday night.

The iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage.

According to Counterpoint Research Director Tarun Pathak, Apple now has a very aggressive entry point, starting with iPhone SE 2020, going till iPhone 13 Pro Max.

“However, we believe that it’s the iPhone 12 series that is likely to gain traction in India and take on the baton from iPhone 11, that until last quarter captured around 60 per cent of the overall iPhone sales. Apple is likely to capture a 2.4 per cent share in the coming Q4 2021 and will end the year as its highest ever crossing 4 million shipments,” he added.

Pathak noted that the share of the new iPhone within overall Apple sales during the launch quarter increases year-on-year and this year too, it will be the same – driven by iPhone 13.

Apple continues to go aggressive on trade-ins as well, he added.

“We think that iPhone 12 too will benefit from the price cut the most, even better than iPhone 11, and is likely to be the best seller for the festive season. This will also help the premium to reach a record share of the overall smartphone market in India with Apple likely to lead in the launch quarter,” Pathak said.

India is among the key growth drivers for Apple. Strong double-digit growth in markets like India and Latin America had helped the iPhone maker report double-digit revenue growth at USD 81.4 billion – a new record for the June quarter.

The company does not provide country-specific numbers.

Apple, which competes with players like Samsung and OnePlus in the premium smartphone segment, has been aggressively ramping up its presence in the Indian market.

In the past, Apple has talked about plans of setting up brick-and-mortar outlets in India in addition to its online store.

India is among the biggest smartphone markets globally and logging strong growth rates. Smartphone shipment in India grew by 82 per cent in the June 2021 quarter from the year-ago period to over 33 million units. The premium segment – although small – has been growing at a strong pace.

Devices priced under Rs 15,000 account for a significant volume share of the Indian market. Xiaomi (including POCO) accounted for a 28.4 per cent share of June quarter shipments, followed by Samsung (17.7 per cent), Vivo (15.1 per cent), Realme (14.6 per cent) and Oppo (10.4 per cent), as per data from research firm Counterpoint.

According to Apple India’s website, iPhone 13 Pro (128GB) will be priced at Rs 1,19,900; 256GB at Rs 1,29,900; 512 GB at Rs 1,49,900; and 1TB at Rs 1,69,900.

The iPhone 13 Pro Max (128GB) will be priced at Rs 1,29,900; 256GB at Rs 1,39,900; 512 GB at Rs 1,59,900; and 1TB at Rs 1,79,900.

The iPhone 13 mini will be priced between Rs 69,900 to Rs 99,900 for 128GB, 256GB and 512GB variants, while iPhone 13 will be available at Rs 79,900-1,09,900 for 128GB, 256GB and 512GB models.

iPhone 13 Pro and iPhone 13 Pro Max make up our most pro-iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible, Apple senior vice president of Worldwide Marketing Greg Joswiak said.

The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, photographic styles, cinematic mode, as well as ProRes and Dolby vision video, he added.

“The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience, he said.

Apple has also introduced the new iPad (9th generation), featuring an A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life.

The new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with centre stage, support for Apple Pencil (1st generation) and Smart Keyboard, iPad OS 15, and twice the storage of the previous generation (starts with 64GB of storage).

The new iPad, priced at Rs 30,900 onwards, is available to order from Apple’s website and will be available in stores from September 24.

iPad has never been more essential for working, learning, and communicating, and we’re excited to bring one of the biggest updates ever to our most popular iPad.

With the powerful A13 Bionic, more engaging video calls with Centre Stage, and double the storage, the new iPad delivers advanced capabilities, versatility, and simplicity at an incredible value, Joswiak said.

A new iPad mini – with an 8.3-inch Liquid Retina display – will be available from September 24 and priced at Rs 46,900 onwards.

Apple Watch Series 7, featuring a re-engineered Always-On Retina display – will be available later this year.

Source: Press Trust of India

Mobile Services

Mobile data traffic increased almost 300-fold over 10 years

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NEW DELHI: Ericsson global insights reveal an almost 300-fold increase in mobile data traffic since 2011 – the year in which Ericsson Mobility Report was first published. The findings, based on current and historical network data, are included in the special ten-year edition of the Ericsson Mobility Report November 2021.

The report looks back at some of the key trends and events that have shaped the last decade, as well as revealing the latest forecasts toward 2027.

The premise that 5G will become the fastest deployed mobile generation to date has been enhanced with an updated estimate of close to 660 million 5G subscriptions by the end of this year. The increase is due to stronger than expected demand in China and North America, driven partly by decreasing prices of 5G devices. There was also a net addition of 98 million 5G subscriptions globally in Q3 2021, compared to 48 million new 4G subscriptions. At the end of 2021, it is estimated that 5G networks will cover more than two billion people.

According to the latest forecasts, 5G is on track to become the dominant mobile access technology, by subscriptions globally, by 2027. 5G is also expected to account for around 50 percent of all mobile subscriptions worldwide – covering 75 percent of the world’s population and carrying 62 percent of the global smartphone traffic by 2027.

Fredrik Jejdling, Executive Vice President and Head of Networks, Ericsson, says: “Mobile communication has had an incredible impact on society and business over the last ten years. When we look ahead to 2027, mobile networks will be more integral than ever to how we interact, live and work. Our latest Ericsson Mobility Report shows that the pace of change is accelerating, with technology playing a crucial role.”

Since 2011, the deployment of 4G LTE networks has been pivotal in generating 5.5 billion new smartphone connections worldwide, contributing to the market availability of more than 20,000 different 4G device models. This report indicates a much earlier technology lifecycle of 5G devices, with 5G handsets today accounting for 23 percent of global volumes, compared to 8 percent of 4G handsets at the corresponding point in its lifecycle.

This is helping to fuel an exponential growth of mobile data traffic. Mobile network data traffic was up 42 percent, year-on-year, in Q3 2021 accounting for approximately 78 exabytes (EB), including traffic generated by Fixed Wireless Access (FWA) services. In Q3 alone, mobile data traffic was more than all mobile traffic ever generated up until the end of 2016. New forecasts reveal that total mobile network data traffic is likely to reach 370EB by the end of 2027.

The report also reveals that the nature of mobile connections is changing rapidly, contributing to the ongoing rise in mobile data traffic.

Broadband IoT has now surpassed 2G/3G as the segment that connects the largest share of IoT applications. It is expected to account for 47 percent of all cellular IoT connections by the end of 2021, compared to 37 percent for 2G/3G and 16 percent for Massive IoT technologies (NB-IoT and Cat-M).

New forecasts reaffirm the rapid acceleration of massive IoT deployments in coming years, spanning use cases such as e-health wearables, logistical asset tracking, environmental monitoring and smart meters, and smart manufacturing tracking and monitoring devices. Massive IoT deployments are forecast to account for 51 percent of all cellular IoT connections by 2027.

In the same forecast period, FWA connections are forecast to grow almost threefold – from 88 million by the end of 2021, to around 230 million in 2027. Almost half of these connections are expected to be carried over 5G networks.

 

India Outlook

5G will represent around 39 percent of mobile subscriptions in India at the end of 2027, estimated at about 500 million subscriptions. The number of smartphone subscriptions is expected to be 810 million at the end of 2021 and is projected to grow at a CAGR of 7 percent, reaching over 1.2 billion by 2027. Smartphone subscriptions accounted for 70 percent of total mobile subscriptions in 2021 and are projected to constitute around 94 percent in 2027, driven by rapid smartphone adoption in the country.

 

4G is expected to remain the dominant technology in India in 2027, however the 4G subscriptions are forecast to drop from 790 million in 2021 to 710 million in 2027, showing an annual average decline of 2 percent. Thus, 4G subscriptions are expected to reduce from 68 percent of mobile subscriptions in 2021 to 55 percent in 2027 as subscribers migrate to 5G.

 

The reliance on mobile networks to stay connected and work from home has contributed to the average traffic per smartphone increasing to 18.4GB per month in 2021, up from 16.1GB per month in 2020. The average traffic per smartphone in the India region is the second-highest globally and is projected to grow to around 50GB per month in 2027. Total mobile data traffic in India has grown from 9.4EB per month in 2020 to 12EB per month in 2021 and is projected to increase by more than 4 times to reach 49EB per month in 2027.

States Nitin Bansal, Head of Ericsson India and Head of Network Solutions for South east Asia, Oceania and India, Ericsson ”5G will serve as a socio-economic multiplier for the country and we are preparing the communication service providers for a seamless introduction of 5G in the country based on our global deployment experience , our innovative and competitive 5G portfolio as well as the 5G trials we are doing with Indian operators to showcase the possibilities with 5G.”

 

Ericsson recently carried out 5G trials with Airtel and Vi where it demonstrated enhanced mobile broadband and FWA use cases with 5G. Ericsson demonstrated blazing speeds of > 4Gbps with 5G during the trial with Vi in Pune . The Company also showcased the potential of 5G to revolutionize healthcare sector by enabling remote diagnostics. The highlight of the trial with Bharti Airtel was the demonstration of over 200 Mbps throughput on 3GPP-compliant 5G FWA device at distance of over 10 Km from the site. This translated into an inter-site (between two 5G sites) coverage of approximately 20 kms, thus offering the ability to provide high-speed broadband coverage even in the remotest of geographies.

 

Ericsson continues to introduce innovative 5G solutions that fuel the global uptake of 5G. Ericsson’s Time-Critical Communication is a software toolbox for resolving lags and interruptions in mobile networks. Ericsson also recently announced the launch of its ultra-lightweight antenna-integrated radio AIR 3268 – its latest addition to its Massive MIMO portfolio –– for easier and efficient 5G mid-

band deployments in dense urban and suburban areas. At 12 kg, AIR 3268 is the lightest and smallest Massive MIMO radio in the industry. With 200W output power, the radio weighs about 40 percent less than the earlier generation, making installations easy not only on towers and rooftops, but also on poles and walls. Ericsson’s latest radio is 10 percent more energy-efficient than the earlier generation, lowering the total added power consumption when introducing 5G on mid-band.

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Jio raises tariffs for unlimited plans in India

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NEW DELHI: In line with its commitment to further strengthen a sustainable telecom industry, where every Indian is empowered with a true digital life, Jio today announced its new unlimited plans. These plans will provide the best value in the industry. Upholding the Jio promise of providing the best-quality service at the lowest price globally, Jio customers will continue to be the biggest beneficiaries.

The new unlimited plans will go-live on 1st December 2021 and can be opted from all existing touchpoints and channels.

“The has also raised the price for an unlimited plan for JioPhone users that now starts at Rs 91 instead of Rs 75 earlier. The lowest prepaid unlimited plan for users now starts at Rs 155 instead of Rs 129. The Rs 155 plan offers 2GB of data for 28 days, unlimited calls, and 300 SMS,” as per the company statement.

“The Rs 149 and Rs 199 plans will now cost Jio prepaid users Rs 179 and Rs 239, respectively. To refresh, the Rs 179 plan offers 1GB per day date, unlimited calls, and 100 SMS per day benefits. The Rs 239 plan, the same as Rs 199, offers 1.5GB per day data, unlimited calls, and 100 SMS per day,” a statements aid.

The popular Rs 249 prepaid plan will now cost users Rs 299. In addition, it will offer 2GB per day of data, unlimited calls, and 100 SMS per day. Another popular unlimited plan of Rs 329 will now cost Rs 395 while the benefits remain the same. The new Rs 395 will offer prepaid users 6GB of data for the entire duration of 84 days, along with unlimited calls and 1000 SMS.

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Vi showcases 5G

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NEW DELHI: Vodafone Idea Limited (VIL), leading telecom operator, today demonstrated a range of 5G-based technology solutions as part of its ongoing 5G trials on government allocated 5G spectrum in Pune, Maharashtra and Gandhinagar, Gujarat.

According to Ravinder Takkar, MD & CEO, Vodafone Idea Limited, “With our 5G trials underway, Vi is preparing to take India on the next journey of fifth generation wireless mobile communication technology. Our 5G trials showcase a whole new world of possibilities across various domains that promise a new era of technology advancement in India. I am confident that 5G will bring a better tomorrow that will deliver significant benefits to consumers, businesses and society, driving digital economy growth in India.”

With the purpose for a better tomorrow, Vi has been conducting 5G trials and developed a wide range of use cases relevant for Enterprises and Consumers in India. Vi has partnered with industry leaders like L&T Smart World & Communication, Athonet, Indian start-ups like Vizzbee & Tweek Labs, and technology leaders – Ericsson and Nokia for trialling use cases in the two locations.

Committed to helping its customers thrive and have a better tomorrow, Vi is leveraging the power of 5G technology across segments such as industry 4.0, smart cities, smart healthcare, smart workplace, smart education, smart agriculture, gaming, amongst others. Vi’s trials have proven that high data speed, low latency and reliability of 5G technology, can bring about massive developments by enhancing business performance, revolutionizing customer experience, changing consumer lifestyle and positively impacting people dwelling in remote corners of India.

Vi has been allocated 26 GHz and 3.5 GHz spectrum in the mmWave band by the DoT, for 5G network trials and use cases. Vi has achieved peak speeds in excess of 1.5 Gbps on 3.5 GHz, more than 4.2 Gbps on 26 GHz and up to 9.8 Gbps on backhaul spectrum of E-bands.

The 5G trial network set up by Vi in Pune, deploys Ericsson Radios and Ericsson Dual Mode Core based on cloud native technology comprising of 5G SA, 5G NSA & LTE packet core functions. All use cases demonstrated in Pune have been developed over Ericsson’s 5G technology solutions.

In Gandhinagar, Vi is using Nokia’s AirScale radio portfolio and Microwave E-band solution for the trial that support enterprises, both large and small and medium businesses with reliable connectivity. Vi use cases in Gandhinagar were demonstrated via a live telecast at the special media preview held in Pune.

 

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